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82 Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer.
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Advertising is an all powerful tool in todays world where communication means are varied and accessible by all, and reaching the target audience with the right message makes all the difference. Advertising is a medium through which, people can be educated about a particular issue at hand. Advertising can be about a new product, a new business oppurtunity or in this case about a country. I strongly agree with the statement that advertising can inform, educate and can tell a lot about the country. I will support my argument through examples and reasoning given below.
Advertising can be of many forms: Printed and published information, through broadcast media (radio and television) and now the most important emerging means of all; that of the Internet. All these forms of advertising have their own advantages and dis-advantages. Advertising is generally responsible for the first impressions of a country in people's minds. In this case, what they hear about a particular country for the first time through any means of advertising, will result in it being a true picture of a country for that person / country.
So that's the reasons why governments of some developed countries have taken this issue of projecting the right image of their country through advertising very seriously. This is proven by the fact that their tourism numbers and advantages of living and working in their country are most highlighted than other countries. This is nonetheless important in todays competitive global environment where countries are competing against each other to attract new investments and business in their country. All this directly efects the economic and development scene of the country as good or bad advertising can directly result in the country's growth.
For instance, in my country India, the Information technology ministry has spent substantial finances and efforts to highlight India's advantage as a global source for information technology workers. This in fact has resulted in growth in the Gross Domestic Product of our country there by raising the standard of people living in this country and giving a nacent industry a chance to grow in a free capital environment. This coundn't have been acheived without concentrated advertising of our advantages and economic benefits of developing software in India.
So I conclude to say that Advertising can not only tell a lot about a country but can also result in bring growth to the ecomony and prosperity to its people. Adding to that, I would like every government of the world taking efforts to promote the best their county has to give to the world, here by promoting peace and prosperity among all nations.
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This is a great essay, and nobody can say that your essay is off-topic. However, I'd like to put in my two cents, i.e., tell you how I interpret this topic.
When I read this topic, I understand that we are to talk about whether or not we can learn anything about a country just by looking at its advertisements, even those that are not specifically about that country. In other words, could we learn something about India simply by watching its ads on TV? Radio? Newspapers? Does Coca-cola, McDonald's or Nestlé promote itself differently in India than it does in other countries? And, if so, does that tell us anything about India? Or about the other countries?
Just my two cents.
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Diverse cultures and backgrounds lead to people having different perceptions and understandings about a product. Advertising is thus an art to communicate, the qualities of a product and its use to the people in their percieved language. And in doing so, advertising definetely will tells us a lot about a country.
People tend to place a lot of significance on details like color, packaging style, special symbols, celebrities who model for the product, relgious and traditional sentiments. These factors definetly make the advertising of the same prodcut different in each country.
Color plays an important role in choosing a product, Red represents passion, excitement,danger and power, most communist countries love this color,but a few countries consider this sinister and it is the color of mourning in the orient. Green is a favourite color for the muslims, but often green tends to represent fresh and vegetarianism, which would'nt go well with all products. White is considered a depressive color,and a color of mourning in India, but in China White represents happiness. Hence while advertising color plays an important role, if a red colored product is advertised in a islamic country, it may be rejected but could have surprisign response in a red loving country. Pepsi wisely invested several dollars in research and found out that blue was a universally accepted color and immediately changed its brand color to blue from red , thus saving millions of dollars on advertising.
Celebrities and stars often carry a lot of weightage on an individual's decision about buying something.They symbolise their fantasy and identify with them. If there favourite star, sportsman or model is promoting a product, they would buy it irrespective of its utility and need.
Revlon is a leading cosmetic brand world wide, instead of one promoter, the brand has a promoter for each country. Halle Berry a Miss America promotes the brand in Usa, the american women identify her and are in awe of her beauty. Now that they know Revlon products are the secret of her beauty they will tend buying the products too. But if the same ad is shown in India, where a select few know about her, the prodcut would hardly sell. instead if a local model or a star the Indian women identify with,promotes the brand, the product would do good here too.
Similarly sentiments and traditional values differntiate advertsing from each country. Lets take an example of an ad for a wrist watch. A ad in a Western country would show a top model, a star or a sportsman promoting the product, as an accessory to his designer suit, shoes etc. Here the product is perceived as an accessory, but the same product is perceived as a luxury in India. Hence the ads would show the product being given as gifts during important occassions like weddings graduations etc.
A same product having a single utility and purpose in different countries is perceived differently based on the above factors, and determine the advertising which tells us about that country.
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