The use of heat pumps has been held back largely by skepticism about advertisers‘ claims that heat pumps can provide as many as two units of thermal energy for each unit of electrical energy used, thus apparently contradicting the principle of energy conservation.
If the author‘s assessment of the use of heat pumps is correct, which of the following best expresses the lesson that advertisers should learn from this case?
(A) Do not make exaggerated claims about the
products you are trying to promote.
(B) Focus your advertising campaign on vague
analogies and veiled implications instead of
on facts.
(C) Do not use facts in your advertising that will
strain the prospective client‘s ability to
believe.
(D) Do not assume in your advertising that the
prospective clients know even the most
elementary scientific principles.
(E) Concentrate your advertising firmly on financially
relevant issues such as price discounts and
efficiency of operation.
首先答案是选C,我能理解其他选项更不沾边,但是没有理解题目的意思。
这个题说大家不买这个热泵,因为对广告商的宣传怀疑,可是那个thus和之前说的一单位电力能生产两单位热力不符啊,这样不是很节约能源么?为什么还contradict?另外这个thus还是不是claim的同位语啊,还是只是说是作者自己写的结果?
其次是这个题目问作者对热泵的判断如果是正确的话,我没发现作者有什么判断啊?是那个thus还是指对广告商的怀疑?这题压根就不懂TT