Faster than a speeding bit, the Internet upended media and entertainment companies.Piracy soared, and sales of albums and films slid. Newspapers lost advertising and readers to websites. Stores selling books, CDs and DVDs went bust.Doomsayers predicted that consumers and advertisers would abandon pay-television en masse in favour of online alternatives[k1] .[k2] Jeff Zucker, then boss of NBCUniversal, spoke for all media moguls in 2008 when he condemned the trend of"trading analogue dollars for digital pennies".
It has been a long wait, but those digital pennies arestarting to pile up. The Internet once destroyed jobsand companies, but it has now become an engine of growth for old media, including music, television and books.[k3] In 2008 around 12% of consumer spending on media and entertainment products was devoted to digital ones. It should reach around half by 2017[k4] .Admittedly, many parts of the media industry will not recover their highs foryears, if ever. [k5] The music business is about 40% below its peak of 1999.[k6] But the Internet has stopped bludgeoning old media and is now boosting it. In 2012 recorded music had its first year of, very modest growth in more than a decade.[k7]
One of the main reasons for this turnaround is that consumers now spend so much of their time fiddling with their mobile devices.They want stuff to keep them amused, anytime, anywhere, [k8] andthey seem to be increasingly willing to pay for it, particularly when it comes in the form of "all-access" services. Firms like Spotify, for music,and Netflix, for films and television shows, let people stream as much as they want for a monthly fee. Music-streaming services may even reduce piracy, by providing a cheap, legal alternative.
[k1]Alternative的使用 [k2]可以用在大作文和口语internet的话题上,internet对其他媒体的影响。 [k3]好句,可以用在大作文和口语internet的话题上 [k4]小作文预测数据的写法,should [k5]口语上可以用来回答类似是否书信将会被电子邮件取代的问题。 [k6]小作文 [k7]可以用在小作文上 [k8]可以用在口语上,比如说一件你喜欢的移动设备 |