Argument 7 范例

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Argument 7/98/99
Arg 7 opening a cafe in a bookstore

7) The following is a recommendation from the Board of Directors of Monarch Books.

"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

98) The following is a recommendation from the business manager of Monarch Books.

"Since its opening in Collegeville twenty years ago, Monarch Books has developed a large customer base due to its reader-friendly atmosphere and wide selection of books on all subjects. Last month, Book and Bean, a combination bookstore and coffee shop, announced its intention to open a Collegeville store. Monarch Books should open its own in-store café in the space currently devoted to children's books. Given recent national census data indicating a significant decline in the percentage of the population under age ten, sales of children's books are likely to decline. By replacing its children's books section with a café, Monarch Books can increase profits and ward off competition from Book and Bean."

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

99) The following is a recommendation from the business manager of Monarch Books.

"Since its opening in Collegeville twenty years ago, Monarch Books has developed a large customer base due to its reader-friendly atmosphere and wide selection of books on all subjects. Last month, Book and Bean, a combination bookstore and coffee shop, announced its intention to open a Collegeville store. Monarch Books should open its own in-store café in the space currently devoted to children's books. Given recent national census data indicating a significant decline in the percentage of the population under age ten, sales of children's books are likely to decline. By replacing its children's books section with a café, Monarch Books can increase profits and ward off competition from Book and Bean."

Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.




C1: We recommend that Monarch Books open a café in its store.
G1: Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects.
C2: Clearly, opening the café would attract more customers.
C3: Space could be made for the café by discontinuing the children's book section, which will probably become less popular
G2: given that the most recent national census indicated a significant decline in the percentage of the population under age ten.
C4: Opening a café will allow Monarch to attract more customers and better compete with Regal Books,
G3: which recently opened its own café.

A1 (G1, C3): Customers would not complain about the reduced selection of books.  
A2 (G2, C3): The national census result is applicable.
A3 (G2, C3): Other factors may not influence the demand for childrens books.
A4 (G3, C4): The Regal Bookss cafe was successful and it is feasible for Monarch to do the same.   


model-essay
In this argument, it is recommended that Monarch should open a cafe in order to attract more customers for a number of reasons. Firstly, it is assumed that Monarch customers will find the cafe attractive. Moreover, based on the results of a national census, it is predicted that the demand of children's books will decline due to the demographic changes. Therefore, space can be made for a new cafe by cutting the children's book section. Finally, the move to build a new cafe is necessary for competing against Regal Books which has offered a cafe to its customers. To evaluate the recommendation, a number of questions need to be answered.


To begin with, research efforts need to be made to investigate the customers' attitudes towards a possible new cafe. If a large number of Monarch customers would indeed find the cafe interesting, the addition of the cafe will then enhance the customers' shopping experiences at Monarch. If this is the case, the recommendation would be considered stronger. Otherwise, if the marketing researches suggest that most of the Monarch customers prefer to shop at Monarch but read elsewhere, the new cafe will not make the store more attractive.

Another important issue to look into is the demographic structure of the Monarch customers. The results of national census are not useful in the analysis here unless the target customers of Monarch share the similar structure with the national population in terms of age. It is entirely possible that, despite the national trend of fewer children in the population, there will be more children in the areas where Monarch is in business. The timeliness of the national census is another concern as the most recent census may still be too old to reflect the demographic trend.

Furthermore, one has to examine other factors such as parents' preferences and school policies that may influence the demand for children's books. If the parents become more interested in improving their children's literacy skills through reading, more children's books are likely to be sold. Likewise, if the local schools introduce reading programs that encourage more children to read, more money will be available for purchasing books written for children.

As far as competing against Regal Books is concerned, the first question one needs to investigate is whether or not the new cafe at Regal has been successful in attracting more customers. If Regal's new cafe is not very attractive, there is little incentive for Monarch to follow the practice. Even if the Regal is successful in building an attractive cafe, one has to review the size of investment that is required for the project and decide whether Monarch can afford the same amount of financial commitment. Meanwhile, other options for attracting more customers, for example building an online shop, should also be explored.




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