In this article the author concluded that the necessary characteristic that leads the business to be prosperous is less sleeping hours per night. To justify this conclusion, the author cites following fact: 1. The advertising firm conducts this research.2. This research is based on 300 male and female Mentian advertising executives’ responses and their judgement about the success of firms. 3. The evaluation to the average number of sleeping time set up the argument that the less executives sleep, the more succeed their company are. Close scrutiny of each of these facts, however, reveals there are rife with holes and assumptions, which considered together render the conclusion wholly unconvincing.
To begin with, one problem with the argument is that the article’s writer might be assigning a false cause to the successful enterprises. The author provides no evidence were indeed the reason that the sleeping hour is correlated to the competence in career. Without such evidence, it is equally possible that other factors are instead responsible for the high profit and faster growth, such as the responsibility and geniuses to the job. Or perhaps the strong business background and abundant financial support.
Another problem with the argument involves the demographic trend in the advertising vocation reflects the general trend upon which the argument relies. Yet, the author fail to offer any evidence substantiate this crucial assumption that the rule of advertisement is adapted in whole field. Perhaps, the competition of advertising company is more intensive than other works, like public services, pedagogic managements and so forth. Or perhaps the revenue in this field is quiet appealing which also commensurate to the workload and the employees even have little personal times. Without ruling out all other reasons, the argument is dubious at best.
The last but not the least important, even if the evidence turns out to support the foregoing assumptions, the arguer just simply assumes that the study upon which the argument depends be statistically reliable. Despite the limited investigated objects, the people studied must be representative of overall population of this region; otherwise the author cannot draw any firm conclusions about based on the study results. However, the arguer only mentioned the Mentian Company’s executives involved, which can’t demonstrate the validity. And the position of each executives haven’t mentioned that is significant to final determination of one contract. Moreover, the author fails to consider any other study circumstance could undergo, like when the research happened in front of the employers, the workers have to decrease their relaxing hour in order to show their hard-working personality. Finally, the result might be none of potency.
In conclusion, the argument is unpersuasive as it stands. To bolster the argument the article’s proponent must provide clear evidence that the relation between the less sleeping time and the great working competence. The author must also show the applicability of the advertising rule in other field. Ultimately, to evaluate the argument we would need more information about the efficiency of this research.