[同主题写作] 0910AW SPECTACULAR之【同主题写作】第二期 Argument173 -- Judging by cover？ [复制链接]

ddcmj519
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发表于 2009-5-28 10:07:21 |显示全部楼层

本帖最后由 ddcmj519 于 2009-5-30 09:02 编辑


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ARGUMENT173
The following is a memorandum issued by the publisher of a newsmagazine, Newsbeat, in the country of Dinn.

'Our poorest-selling magazine issues over the past three years were those that featured international news stories on their front covers. Over the same period, competing news-magazines have significantly decreased the number of cover stories that they devote to international news. Moreover, the cost of maintaining our foreign bureaus to report on international news is increasing. Therefore, we should decrease our emphasis on international news and refrain from displaying such stories on our magazine covers.'

HERE I'll write about how to analysis this task.
IF you would like to discover your own ability,
STOP here and analysis by yourself,  then find differences between us,
AND think it over --- what should be improved?

【PART 1 拆题】

REASON1 Our poorest-selling magazine issues over the past three years were those that featured international news stories on their front covers.

REASON2 Over the same period, competing news-magazines have significantly decreased the number of cover stories that they devote to international news.

REASON3 Moreover, the cost of maintaining our foreign bureaus to report on international news is increasing.

CONCLUSION Therefore, we should decrease our emphasis on international news and refrain from displaying such stories on our magazine covers.

作者观点&逻辑链分析：

1. 3年的销量证明，国际新闻做cover story销量最差 \
2. 而且这3年里，竞争企业的这方面内容大大缩减       >  我们也该减少国际新闻在我们杂志封面上的戏份。
3. 更何况我们驻外新闻社的开销也在增长                /

It seems perfect reasonable to support the conclusion at first glance.
But..
Is it so?

【PART 2 深思】

再读题，Question on the words and sentences.

Here I only listed some of the questions to doubting the passage.
the answer is not limited, allow yourself a time brainstorming~!
you may prepare a paper to write down the ideas.

REASON1 Our poorest-selling magazine issues over the past three years were those that featured international news stories on their front covers.

Q:
1、cover stories count how much in the process of selling?
2、selling is affected by what other than cover story?
3、 what may lead to poor-selling?
4、what about the degree of "poorest-selling"?
5、what are the whole scope of three-years selling?
6、the overall international environment? as well as this type of magzines' selling
environment

REASON2 Over the same period, competing news-magazines have significantly decreased the number of cover stories that they devote to international news.

Q:
1、why they decreased the number?
(这个很能扯淡开来的。。商业转型/ 资金不足。。大家自由发散即可)
2、what about their situations before the transition?
3、do they get profit from it after that?
4、how much their down-sizing mean to us? we dominated this field or we can not sustain?
5、 what are their status in this field compared with ours?

REASON3 Moreover, the cost of maintaining our foreign bureaus to report on international news is increasing.

Q:
1、 how much increased in the payment?
2、these money used in which way?
3、what are their profits? especially when compared the pay and income?
4、the overall environment? how much do competitors pay in this field? what is the economic environment?
5、which role of international news plays in our magazine?

CONCLUSION Therefore, we should decrease our emphasis on international news and refrain from displaying such stories on our magazine covers.

Q:does it still looks well grounded after these questions?

: )

SUMMARY --- to question these sentences with 整体观，发展观，世界观~

ATTENTION --- IF there are questions that doubt the statistics, delete them all!

【PART 3 反思】

what are the value behind the sentence that support these reasons.

REASON1 Our poorest-selling magazine issues over the past three years were those that featured international news stories on their front covers.

&&THE AUTHOR ASSUMES&&
customers choose magzines by the cover stories.

REASON2 Over the same period, competing news-magazines have significantly decreased the number of cover stories that they devote to international news.

&&THE AUTHOR ASSUMES&&
we and competing magazines are facing a totally same situation.
competing magazines are doing right thing.

THIS KIND OF COMPARISON OFTEN APPEARS.

REASON3 Moreover, the cost of maintaining our foreign bureaus to report on international news is increasing.

&&THE AUTHOR ASSUMES&&
the increasing burdens the company

THIS KIND OF ASSUMPTION OFTEN APPEARS in task that concerns about economic profits.

CONCLUSION Therefore, we should decrease our emphasis on international news and refrain from displaying such stories on our magazine covers.

&&THE AUTHOR ASSUMES&&
this is the way to make profits

&&THE AUTHOR FORGETS&&
the background environment
the future of cutting down the part

Now, you can start to choose your ideas in PART 2.
TRY to get those most powerful ones~!
AS WELL AS to put them in a good order.

you may read about these articles as guidance if you are new to this.
https://bbs.gter.net/thread-416323-1-1.html

here's the gate to some excellent articles about HOW to write the Argument
https://bbs.gter.net/forum-513-1.html

HOPE IT WILL DO YOU A FAVOUR   : )

【PART 4 background info.】

1.《杂志封面改革的报摊销售试验》
http://www.ewen.cc/qikan/bkview.asp?bkid=86525&cid=224142

在报摊上买杂志的读者和订阅的读者是有很大不同的。
　
   这些读者买杂志时需要挑选,所以他们对于内容阅读得更仔细,对于其中的广告内容也看得更多。这些读者很有价值,不可替代。他们的购买行为很明显地受到一期杂志封面和文字内容的影响。
　　●封面带来的经济效益
　　每一期的杂志卖得有好有坏,其中有个上下浮动的百分比率，尽管这种销售量的周期变化不会太大，但封面在其中也起了很重要的作用。
　　●什么在驱动读者的购买行为
　　报摊上的读者是因为什么而购买杂志呢?研究发现，下面几个因素在起作用:
　　刊物内容:10%
　　刊名和口碑:15%
　　封面设计:75%
　　要做的封面设计的改进试验
　　a. 杂志封面的字体。
　　b. 改变封面图片。
　　c. 改变杂志的标识。
　　d. 尝试新的包装。（如赠品）　
   e. 改变封面价格。

2.摘自《杂志销量下降面临四大趋势挑战》
http://www.law58.cn/article/2047.html

2004年至2007年间，美国、法国、德国、意大利和西班牙的杂志除订阅外的零售量都在下降。销量下降与这些国家报刊亭的减少有直接关系。另一个导致杂志销量下降的因素就是便携通讯手段的增加，如手机和掌上电脑。
   杂志网站的出现。现在几乎所有杂志都有对应网站。许多网站每天更新，这些网站可称得上是杂志的网络版，甚至吸引了更多读者。同时，一些杂志也提供手机浏览版。
   小开本、“口袋本”杂志的增长也在挑战杂志销量。乔纳森·纽豪斯说，尤其是在女性杂志领域。女性读者喜欢小开本是因为携带方便，在乘坐交通工具时可以轻松放进包内。男性读者相对不太喜欢小开本，他们更喜欢传统开本的重量和尺寸。
很有可能挑战杂志销量的，还有免费杂志。免费杂志的创意来自于免费报纸。目前，在欧美城市，免费报纸虽然数量不多，但仍在增长。传统上，读者需要花钱购买报纸。但这些免费报纸的收入不靠读者，而是全来自于广告。免费报纸在城市里站住了脚，并挖走了付费报纸的一些读者。

3.国际新闻社会效应
   一方面国际新闻报道是读者了解世界的窗口。另一方面，国际新闻很容易因为问题的剖析粗浅而显得乏味。

4.几个受好评的杂志封面
http://www.xooob.com/344777.html#bak

【Tips】
1. try to avoid templates
2. try to find more flaws that are reasonable with common sense
3. try to finish it alone, then discuss it with friends
4. revise your own before hand it to others

【The End】

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---------------------------------我是分隔线--思考--写作--enjoy it-----------------------------------
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--------------------------------------然后来看下发帖格式--------------------------------------------
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凡在此帖参加同主题的版友，习作贴的统一格式为：
0910AW 同主题写作第二期 ARGUMENT173 by xxx
例如：0910AW 同主题写作第二期 ARGUMENT173 by ddcmj519

在版面开新帖发完习作之后，来本贴发布一下自己的习作链接

本贴互改顺序为：前一个改后两个（只批改包含作业链接的楼层）在汇总楼里将进行统计和读错
因此请大家一定不要先占楼再帖链接！
针对于第一个参与的同学没有人改，我将会亲自去改
同时，为了刺激人气，我还会随机对本帖某一个楼层的习作链接进行修改
（公布啦。19楼。链接。无的话我就随便点了。）
其余链接大家互改
对于最后的一个链接稍后公布修改办法
暂定如上

p.s 前人的优秀习作。善用。
相信大家能写出更好的文章~
https://bbs.gter.net/forum.php?mod=viewthread&tid=177546&extra=&page=1

Yours Sincerely
C.MJ