两个方向:
一个是media study,这个课程学习范围包括mass communication theory, public opinion, research methods, sports and media, women and media and visual communication等。学习范围很广,学生可以自主选择课程和专攻的方向。
一个是Strategic Communication Management,介绍说“focuses on communication as a management function in an organization. This perspective integrates public relations, advertising and marketing communication into a single focus.”课程大部分是围绕策略传播管理这一块的。学校对这个版块的介绍还有一句是“Students have several opportunities to do case study research in real organizations and work with a real-life client in their campaigns course。”就感觉实践操作的机会应该比较多?