The following is taken from a memo from the advertising director of the Silver Screen Movie Production Company.
"According to a recent report from our marketing department, fewer people attended movies produced by Silver Screen during the past year than in any other year. And yet the percentage of generally favorable comments by movie reviewers about specific Silver Screen movies actually increased during this period. Clearly, the contents of these reviews are not reaching enough of our prospective viewers; so the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Silver Screen should therefore spend more of its budget next year on reaching the public through advertising and less on producing new movies."
The ad director mentions that reviewers liked specific films and gave more favorable reviews than in the past. But he neglects to mention the specific numbers- critics may have raved about 2 movies and turned their thumbs down the 10 others. If thats' the case, it's no wonder that viewership has declined.
Although more points are made here than are made in sample 6, each of the points made in the 6 essay is developed. That is not the case here. In this essay, each point is supported (by perhaps an additional sentence), but it is not further developed.
Finally, it is important to remember that people rarely trust movie reviewers. For that reason, it is important that the films appeal to the populus, and not critics alone. The best advertisement in many cases is word of mouth. No matter what critics say, people tend to take the opinions of friends more seriously. This supports continual funding to produce quality movies that will appeal to the average person.
Argument33
The following report appeared in an archaeology journal.
"The discovery of distinctively shaped ceramic pots at various prehistoric sites scattered over a wide area has led archaeologists to ask how the pots were spread. Some believe the pot makers migrated to the various sites and carried the pots along with them; others believe the pots were spread by trade and their makers remained in one place. Now, analysis of the bones of prehistoric human skeletons can settle the debate: high levels of a certain metallic element contained in various foods are strongly associated with people who migrated to a new place after childhood. Many of the bones found near the pots at a few sites showed high levels of the metallic element. Therefore, it must be that the pots were spread by migration, not trade."
To begin with, the arguer assumes that there are only two possible routes for the pots spreading. Yet no evidence is provided to support this assumption. Lacking such evidence, it is equally likely that aside from pot maker’s migration or trading, there are other alternative explanations of those scattered pots which are neglected here. For instance, the pots might act as tributes to show obeisance and were kept as art collections by the nobilities. Or they may be plundered as the trophy during wars and concealed as burial artifacts. It also might be the case that the pots are just one ordinary container of a nomadic tribe and exist wherever the tribe has been to. Either of the above scenarios, if true, would cause seriously doubt to how the pots are spread.
Six months ago the region of Forestville increased the speed limit for vehicles traveling on the region's highways by ten miles per hour. Since that change took effect, the number of automobile accidents in that region has increased by 15 percent. But the speed limit in Elmsford, a region neighboring Forestville, remained unchanged, and automobile accidents declined slightly during the same six-month period. Therefore, if the citizens of Forestville want to reduce the number of automobile accidents on the region's highways, they should campaign to reduce Forestville's speed limit to what it was before the increase.
In addition, the citizens have failed to consider the geographical and physical terrain of the two different areas. Perhaps Forestville's highway is in an area of more dangerous curves, sharp turns, or has many intersections or merging points where accidents are more likely to occur. It appears reasonable, therefore, for the citizens to focus on these trouble spots than to reduce the speed in the entire area. Elmsford may be an area of easier driving conditions where accidents are less likely to occur regardless of the speed limit.
the citizens of Forestville are failing to consider other possible alternatives to the increasing car accidents after the raise in speed limit. Such alternatives may include the fact that there are less reliable cars traveling the roads in Forestville, or that the age bracket of those in Elmsford may be more conducive to driving safely. It is possible that there are more younger, inexperienced, or more elderly, unsafe drivers in Forestville than there are in Elmsford.
原帖由 lastangel 于 2007-6-26 22:32 发表
这里举个直观的例子，你提出一个房地产开发方案，跟我说有市场有资金，要建在清华东门。
我说：“万一地震了把房子都震倒怎么办？别建了。”
你什么感想？是不是想抽我？
换个说法，我说：“根据最近统计，清华东门经常有使徒出没，由于AT力场扰动导致地壳不稳定，所以频发地震，因此建了会被震倒，还是别建了。”
这回你应该不会想抽我而是回头去造EVA了吧。
恩在文章里说我掌握你家地址你身家老小性命都在我手里不信我的你全家玩完的确可以，不过这种威胁恐吓的违法手段不在我们的讨论范围之内。
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