题目:ARGUMENT147 - The following appeared in an editorial in a business magazine.
"Although the sales of Whirlwind video games have declined over the past two years, a recent survey of video-game players suggests that this sales trend is about to be reversed. The survey asked video-game players what features they thought were most important in a video game. According to the survey, players prefer games that provide lifelike graphics, which require the most up-to-date computers. Whirlwind has just introduced several such games with an extensive advertising campaign directed at people 10 to 25 years old, the age-group most likely to play video games. It follows, then, that the sales of Whirlwind video games are likely to increase dramatically in the next few months."
In this editorial, the author claims that the sale of Whirlwind(W) video games are likely to rocket in the next months. To support this claim, the author cites the fact that video-game players prefer games featuring lifelike graphics which require the most up-to-date computers. The author also points out that W has introduced several such games, as well as carried out advertising campaign directed at the age-group that are most likely to play video games. Careful examination of these supporting evidence ,however ,reveals that they lend little credible support to the author's claim.
First of all, the author unfairly assumes that people 10 to 25 years old are the age-group that are most likely to play video games. The author, nevertheless, provides no statistics to back up his assumption. Lacking such evidence it is quite possible that W's advertising campaign has targeted the wrong age-group.
Secondly, the author asserts that W's video games will win players' favor. Accordingly, W's video games provide lifelike graphics requiring the most up-to-date computers which is the most important feature responded by players in a recent survey. Yet, this may not be the only characteristic influencing on the acceptance of video games. Theme setting ,character design, sound effect, etc. perhaps equally ,sway the popularity. Since the author has not adequately responded the concern, it is entirely possible that W's video games will not attract consumers due to their other deficiencies except for their graphic superiority. If this is the case, the evidence render the claim unconvincing.
Thirdly, the promotion of advertising campaign is little indication to that promising sale will be received. Perhaps, the campaign is not successful in persuading consumer's purchase, or the over-rated price stimulates consumer's little interest .Without ruling out other possible reasons, the author cannot convince me on the basis of them that the dramatic increasing sale will be attained.
Finally, the author does not account for other challenges the sale of W’s video games might face. Perhaps the competition in the market is so fierce that W’s components are releasing the similar products, or perhaps the volume of market for these types video games is dwindling. In short, without considering other factors that might contribute to the sale of W’s video games, the author cannot validate his assumption that the sale will be rocketing as long as the new video games are released.
In sum,the claim relies on a series of flawed assumptions and therefore is not credible as it stands. To bolster the claim, the author must provide clear evidence that (1)people 10 to 25 years old are categorized in the age-group who are most likely to play video games;(2)W's video games are equally attractive on other aspects, such as theme setting, sound effect and so forth, which cater to the targeted consumers' interest. To better assets the argument I would need a report on the market of video games and a marketing report which contains the concrete advertising and price strategy.作者: mabla 时间: 2007-7-31 13:00:54
题目可能还有逻辑错误,如:
0.东西好不一定卖的好,price、marketing都是关键因素
1.such games need up-to-date computers,一般来说会比较贵,players不一定花这个钱买。
2.survey没有背景可以作为一个整体来批,不光是lz的第一点;没有背景的survey很可能出现样本集不够大,不具有代表性等等若干问题。
3.原文的结论是sales reverse,是否可以批一下?因为such games的sale增长什么程度不一定,同时其他sales decline,所以综合结果不得而知。
In this editorial, the author claims that the sale of Whirlwind(W) video games are likely to rocket in the next months. To support this claim, the author cites the fact that video-game players prefer games featuring lifelike graphics which require the most up-to-date computers. The author also points out that W has introduced several such games, as well as carried out advertising campaign directed at the age-group that are most likely to play video games. Careful examination of these supporting evidence ,however ,reveals that they lend little credible support to the author's claim.
First of all, the author unfairly assumes that people 10 to 25 years old are the age-group that are most likely to play video games. The author, nevertheless, provides no statistics to back up his assumption. Lacking such evidence it is quite possible that W's advertising campaign has targeted the wrong age-group.
Secondly, the author asserts that W's video games will win players' favor. Accordingly, W's video games provide lifelike graphics requiring the most up-to-date computers which is the most important feature responded by players in a recent survey. Yet, this may not be the only characteristic influencing on the acceptance of video games. Theme setting ,character design, sound effect, etc. perhaps equally ,sway the popularity. Since the author has not adequately responded the concern, it is entirely possible that W's video games will not attract consumers due to their other deficiencies except for their graphic superiority. If this is the case, the evidence render the claim unconvincing.(这点写的好,值得借鉴:拥有最总要的trait,但其他方面差同样可能导致整体不成功,系统的观点,呵呵)
Thirdly, the promotion of advertising campaign is little indication to that promising sale will be received. Perhaps, the campaign is not successful in persuading consumer's purchase, or the over-rated price stimulates consumer's little interest .Without ruling out other possible reasons, the author cannot convince me on the basis of them that the dramatic increasing sale will be attained.
Finally, the author does not account for other challenges the sale of W’s video games might face. Perhaps the competition in the market is so fierce that W’s components are releasing the similar products, or perhaps the volume of market for these types video games is dwindling. In short, without considering other factors that might contribute to the sale of W’s video games, the author cannot validate his assumption that the sale will be rocketing as long as the new video games are released.
In sum,the claim relies on a series of flawed assumptions and therefore is not credible as it stands. To bolster the claim, the author must provide clear evidence that (1)people 10 to 25 years old are categorized in the age-group who are most likely to play video games;(2)W's video games are equally attractive on other aspects, such as theme setting, sound effect and so forth, which cater to the targeted consumers' interest. To better assets the argument I would need a report on the market of video games and a marketing report which contains the concrete advertising and price strategy.