Argument 38/95/96

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In this argument the author states his opinion that their deluxe alpaca overcoats will sell very well because the production of this kind of coat has been halted for five years, and their most competitive rival no longer makes an alpaca overcoat. He also believed that customers could afford higher prices for the coats. The proposition is well presented, but not well reasoned. There are some obvious logical problems.
First of all, it is not a wise decision to resume production at the coming of a new fabric supplier. The market of a product has several factors, including the quality of the original materials. The company needs to investigate the quality of fiber from the new supplier, and its corresponding price. Perhaps, the quality is poor and the price is high, which would possibly cause deficit of the company and even bankrupt. The credit of the supplier is also an important thing which needs to be taken into account. A company which has some cheating histories will discredit not only the supplier itself, but also the clothing company. Therefore, the selection of the supplier should be of great importance.
Second, since they have not offered an alpaca overcoat for five years and their major competitive rival no long makes this kind of coat, will it sell very well? Obviously, they have nothing to do with each other logically. Clothing is such a kind of thing that there are usually some specific fashionable styles each year and people love different styles at different time. Also, people from different places love different styles. Perhaps, alpaca overcoats have been out of vogue for a long time. Though they are produced once more, they may fall into bad selling. The major competitor has stopped producing such an overcoat, maybe because some other rivals grow up which brought about a great impulsion to its own market. Perhaps, the competitor company might have been faced the same problem that they lacked fabric suppliers years ago. If the new supplier also provides fiber to that company, the two clothing companies would again be in face of competition. So many factors above make the increase of the company profits still unknown.
Third, even though the alpaca overcoats successfully enter the markets, people might not be willing to afford a higher price for them. Perhaps, this kind of coats might not be in fashion anymore and people would rather buy jackets or something else with higher price but not accept an expensive alpaca overcoat. In another aspect, though the price of most types of clothing has risen in each of the past five years, it may fall down to some extent due to the new coming financial crisis. The production of a new kind of men’s clothing in a bad economic condition is not a good idea and it may lead the company to a financial dilemma.
In conclusion, to decide whether to continue the production of alpaca overcoats, the company should survey more information about the supplier. The clothing markets are also of great importance. They have to know the style that most people love and predict what they will love in near future, and then modify some parts of the overcoat to fit people’s appetite.