Argument 9/88/90 New Franchise for Health products

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黑白沉默 发表于 2014-11-26 11:29
9) Nature's Way, a chain of stores selling health food and other health-related products, is opening ...

Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville.

The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

开头段
The statement predicts the success of Nature's Way in Plainsville, based on a key assumption that the success of this chain in other places can be duplicated anywhere residents live healthy lives. Besides, the prosperous health related business, such as running shoes and gyms are cited as proofs for that Plainsville is such a place. And a program for school children is assumed to cultivate potential customers. Actually, if any of these assumptions prove unwarranted, the argument will be greatly weakened.

First of all, it seems tempting to assume the success of a health-related store in a place where residents lead healthy lives, not mentioning the chain has successful experience in other places. However, there are a lot more factors which have great impacts on the business. For example, the location of the store, and whether the products match the preference of the residents. Potential compitition and ways of advertising are also very important.
首先，一家以健康产品为主营的商店在居民都注重健康的地方成功看似水到渠成，更不用说这家连锁店已经有了在其他地方的成功经验。但是还是有很多其他的因素会影响一家商店的经营。比如选址，产品是否适销对路，广告的效应以及潜在的竞争。

The prosperous business of gym classes and sports equipments is assumed as an indicator of health lifestyles, which, however, should cover various aspects of the life.
健身课程和运动装备的红火生意被当成健康生活方式的一个标志。但是健康的生活方式应该包含很多方面，例如健康的饮食，可能一个地方的人饮食偏向不健康的肉食，导致肥胖的人很多，从而使得需要减肥的人多，促进了健身课程的发展。另外，运动装备的热卖也未必是爱好运动的人多了，而可能是这种衣着方式成为了一种流行趋势，大家只是爱穿着运动鞋逛街而异。

Last but not least, the fitness-for-life program is important for children, but may not promise to cultivate potential customers. We are not sure how this program goes and what is the reaction of the children and their parents. There can be impacts from other sources which act negatively on health education. For instance, the smoking scene in films or fast food advertisement.
最后，F项目对学生的确很重要，但是未必能使学生变成未来的客户。我们不知道这个项目的进展如何，覆盖面怎样，家长和学生的反响如何。另外，学生的成长过程也会受到很多其他方面的影响，例如电影中的吸烟镜头，各种快餐广告等等。