本帖最后由 linsen1989 于 2010-12-23 17:23 编辑
为声援Joey,先发一个以前写的提纲。
从数据库中的E-R模型和E-R图中受到启发,用来分析Argument,发现对许多题目很有效。
以下为Argu2的逻辑图解
Argument 2
The following appeared in a letter sent by a committee of homeowners from the Deerhaven Acres to all homeowners in Deerhaven Acres.
"Seven years ago, homeowners in nearby Brookville community adopted a set of restrictions on how the community's yards should be landscaped and what colors the exteriors of homes should be painted. Since then, average property values have tripled in Brookville. In order to raise property values in Deerhaven Acres, we should adopt our own set of restrictions on landscaping and housepainting."
1、【Alternative Explanation】规定不一定是导致房价上升的原因,也可能是:人口增多引起的需求增加,经济发展迅速。
2、【False Extrapolation】7年前的情况不适用于现在,可能人们审美观变了,现在喜欢多样性而不是统一。
3、【False Analog】B地区的情况不一定适用于DA,作者没考虑两地间文化、交通、住户特点的区别。
Argument 6
The following was written as a part of an application for a small business loan by a group of developers in the city of Monroe.
"A jazz music club in Monroe would be a tremendously profitable enterprise. Currently, the nearest jazz club is 65 miles away; thus, our proposed club, the C Note, would have the local market all to itself. Plus, jazz is extremely popular in Monroe: over 100,000 people attended Monroe's jazz festival last summer, several well-known jazz musicians live in Monroe, and the highest-rated radio program in Monroe is 'Jazz Nightly,' which airs every weeknight. Finally, a nationwide study indicates that the typical jazz fan spends close to $1,000 per year on jazz entertainment. It is clear that the C Note cannot help but make money."
1、【Insufficient Condition】临近处没有jazz club不代表C Notes会占用全部市场,可能人们宁愿跑很远去club,或者根本不喜欢去any club。而且65miles是不是远还要看交通情况、该俱乐部的地理位置来确定。 2、【Insufficient Condition】the extremely popularity of jazz in Monroe does not necessarily indicate CNote will have the local market. 还要依赖于当地消费水平、业余时间的多寡、enjoy jazz的方式等 3、【Changed scope】nationwide survey 不一定依偎着M地区也这样。 【Different Conception】投资于jazz和去club不是同一个概念 【Insufficient Condition】即便以上全部满足,也无法保证一定盈利,因为还和club的管理、营销、市场大环境有关。
Argument 8
The following appeared in a memorandum issued by the strategic planning department at Omni Inc.
"Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country."
1、【Vague Data】Mesa20%的增长不一定很多,可能他起点太低了。
【False Extrapolation】即便过去增长快,也不能预示未来,可能到达瓶颈。
2、【Insufficient Condition】即便Mesa很牛,但是合并后不能保证占有市场,还要考虑两家公司的经营理念是否冲突、产品范围是否能互补
3、【Changed scope】即便合并了,卖DS不一定获利,因为它在小区域内畅销,但可能不适合其他地区的风俗习惯、饮食偏好。
【Changed scope】而且DS仅仅是snack的一种,仅靠它的畅销不能保证占有snack年龄段市场
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