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82 use patented tech for producing durable socks a waste of time [复制链接]

chrishong119
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楼主

发表于 2014-12-10 23:18:41 |只看该作者 |倒序浏览

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57) The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.
A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process.
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.

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chrishong119
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沙发

发表于 2014-12-10 23:18:47 |只看该作者

TS
The vice president argues that Dura-Sock can increase its profits by discontinuing use of the patented Endure manufacturing process because recent studies show that drop the process will do the company no harm in sales. Well, in order to assess this argument to see whether or not it is reasonable, additional evidences are needed. Those evidences may strengthen or weaken this argument.

ts1
First of all, I need strong evidences to prove that the survey taken in the company`s largest market can accurately present the whole situation of the country and those who answered do pay little attention to sock`s endurance rather than styles and colors. 那个调查只是在东北部的一商场里进行的，并不一定具有代表性，不能说明全国市场的消费者也是如此想的；而且，那调查的样本有多大，可能很小，因而没有说服力；同时，哪些表态的消费者，其那么说是基于袜子的质量已经很好很耐用的前提，其也是很在乎质量的，这是首要因素，款式及颜色才是次要因素。

ts2
The second evidences needed are that those customer who regularly purchase new Dura-Socks do have little consideration to socks` durability. 也许，是因为看到了广告，才决定买D的袜子的，尽管其更换的比较快，未必等到袜子破了才买新的，但其爱穿新的同时也是非常讲究用的产品的质量的。

ts3
Third, I need evidence to prove that the recent study, which show that the customers suggests that the company is wasting money on Endure manufacturing process, is taken in scientific way and those answered customers tell what they really think. 可能，采访的人比较小采访的对象也比较单一不具代表性，因而没有说服力；同时，可能回答的人也比较少，而且，回答的人也没有说出真实的想法，可能忽悠了采访者。

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板凳

发表于 2014-12-26 05:19:34 |只看该作者

本帖最后由 tesolchina 于 2014-12-26 17:08 编辑

请王老师点评一下我写的大纲，多谢啦！祝您圣诞节快乐！

1 抄题
56. The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.

"A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

2 列出argument的结论和主要证据
claim或结论： These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process.

证据01 A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years.

这个其实不是证据而是claim

证据02 We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months.

证据03 Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors.

3 写第一段
TS (pt1, pt2, pt3): The Dura-Socks marketing vice president claims that if the firm abandons the Endure manufacturing process, it will be more profitable. To buttress her conclusion, she cites a recent consumer survey which illustrates that the customers of the cooperation usually buy its new products with an interval of three months and the northeastern consumers most appreciate the modish appearance and varied colors. Her argument seems solid and convincing at first glance, yet readers still need to examine the related hypotheses and judge the validation of her assertion.

seems solid and convincing at first glance 这是老G的句子感觉还是不要用了
readers still need to examine the related hypotheses 题目说的是assumption 和hypothesis意思相差很大
开头段的最后一句最好能总结后面要讨论的几个方面

4. 写出中间段的主题句（英语）用汉语解释主要讨论的点
中间第一段
ts (pt1): To begin with, the author postulates that the consumers will throw away their old socks when purchasing the new ones.

汗原题作者从来没说过消费者会扔掉旧袜子  这里应该说 it is implicitly assumed that ...

如果真如作者所想的那样，消费者每过三个月就买一双新袜子扔一双旧袜子，那么用特殊工艺生产能穿两年而不坏的袜子的确是浪费钱的。不过消费者可能只是买了新袜子，而将旧袜子收起来以后再穿，那么每双袜子的累积使用时间可能达两年，那么Dura-Socks的工艺就不浪费了。

将旧袜子收起来以后再穿这种可能性感觉不是很靠谱

中间第二段
ts (pt2): Moreover, the writer assumes that the responses from the purchasers in northeastern cities can represent those from the users in other parts of United States . 要是真如作者所想，那么的确该公司最大市场的情况就是其整个市场情况的缩影，从那里采集的证据就能使Dura-Socks放弃原工艺。可是有可能这个最大市场的情况与其它美国市场大不一样，那么这里的消费者的回答就不能决定该公司的生产了。

ok

中间第三段
ts (pt3): The last assumption is that the consumers who emphasize the fashionable styles and colorful appearance of Dura-Sock’s products do not care about their durability at all.  作者将“最看重”时髦的造型和众多的颜色等同于“不在乎”耐用性，如果真是如此那么Dura-Socks就的确不必采用加强工艺了。可是倘若正是其产品的耐用性足够强，以至于消费者充分相信其质量，因而不大强调耐用性了，换言之，消费者看重Dura-Socks袜子外表的基础是它们的质量太好，那么作者的结论就不成立了。因为一旦停止使用加强工艺，该公司的产品穿不了多久便破了，消费者的注意力也许就被拉回袜子的质量上了。他们认为这个品牌的袜子质量不如从前，也许就不买了，有损该公司盈利。

ok

这道题最终的结论是不用专利后会提高利润一方面不用交专利费肯定可以降低成本但是利润能否提升还取决于销售额会否减少因此需要讨论不用这个技术后会否影响消费者的信心以致影响销售这一点应该贯穿全文  目前你的讨论中似乎没有提到这一点因此假设是否成立对结论是否成立的影响没有讨论到

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地板

发表于 2014-12-27 03:45:40 |只看该作者

老师好，我已经按您的指点修改了一下，请再次点评。如果我能写全文了请告知，多谢！

1 抄题

56. The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.

"A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

2 列出argument的结论和主要证据
claim或结论：A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process.

证据01 We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months.

证据02 Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors.

3 写第一段
TS (pt1, pt2, pt3): The Dura-Socks marketing vice president claims that if the firm abandons the Endure manufacturing process, it will be more profitable. To buttress her conclusion, she cites a recent consumer survey which illustrates that the customers of the cooperation usually buy its new products with an interval of three months and the northeastern consumers most appreciate the modish appearance and varied colors. However, readers still need to examine the related presuppositions, which include the consumers’ confidence, the representativeness of the samples and the customers’ emphasis on the sock appearance, in order to judge the validation of the assertion.

4. 写出中间段的主题句（英语）用汉语解释主要讨论的点

中间第一段
ts (pt1): To begin with, the author implicitly postulates that the advertisement for Endure manufacturing process has not enhanced the customers’ trust in the quality of Dura-Socks’ products. 如果真如作者所想的那样，消费者对该公司广告中所强调的加强工艺视而不见，明知这些袜子能穿两年，但每过三个月就买新袜子，那么用特殊工艺生产能穿两年而不坏的袜子的确是浪费钱的，不再采用该工艺当然能省钱。不过该公司的强调加强工艺的广告很有可能在潜移默化中加强消费者对于其产品的信任，就算只穿三个月，也觉得Dura-Sock袜子质量好，就要买它们。而将加强工艺取消之后，广告也不再提及这道工序了，那么消费者很可能觉得这种袜子的质量下降了，就不买了。下降的销售额也许比省的工艺费还多，那就得不偿失了。

中间第二段
ts (pt2): Moreover, the writer assumes that the responses from the purchasers in northeastern cities can represent those from the users in other parts of United States . 要是真如作者所想，那么的确该公司最大市场的情况就是其整个市场情况的缩影，从那里采集的证据就能使Dura-Socks放弃原工艺。可是有可能这个最大市场的情况与其它美国市场大不一样，那么这里的消费者的回答就不能决定该公司的生产了。
中间第三段
ts (pt3): The last assumption is that the consumers who emphasize the fashionable styles and colorful appearance of Dura-Sock’s products do not care about their durability at all. 作者将“最看重”时髦的造型和众多的颜色等同于“不在乎”耐用性，如果真是如此那么Dura-Socks就的确不必采用加强工艺了。可是倘若正是其产品的耐用性足够强，以至于消费者充分相信其质量，因而不大强调耐用性了，换言之，消费者看重Dura-Socks袜子外表的基础是它们的质量太好，那么作者的结论就不成立了。因为一旦停止使用加强工艺，该公司的产品穿不了多久便破了，消费者的注意力也许就被拉回袜子的质量上了。他们认为这个品牌的袜子质量不如从前，也许就不买了，有损该公司盈利。

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