Argument 80 Arg 80 greater budget for Super Screen-o
The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year.And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year.Clearly, the contents of these reviews are not reaching enough of our prospective viewers.Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available.Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
G1: According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year.
G2: And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year.
C1: Clearly, the contents of these reviews are not reaching enough of our prospective viewers.
C2: Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available.
C3: Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
A1 (G2, C2): The increase in percentage of positive reviews necessarily means the movies are good. (from 10% to 20%)
A2 (G2,C1): The moviegoers take into account the reviews when choosing movies.
A3 (C3): The extra money can help spread the messages. (what if the money has not been spent wisely)
A4 (G1): No other factors may cause the poor attendance.
the reasons why fewer attended the movies
- maybe the number of movies produced last year was smaller than earlier years
- perhaps some movies have been distributed online without authorization
- the audience found the movies last year not attractive
audience care about what reviewers have to say
- perhaps the reviewers evaluated the movies from perspectives that are not shared by the general audience
- general audience are interested in a different set of features (good-looking movie stars; romance; thrilling plot)
more money on advertising can help spread the words
- maybe it is not the amount of money that matters, rather where the money should be spent (social media rather than newspaper)
- the advertising agent should be fired (not doing a good job)