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本帖最后由 dengdeng619 于 2016-3-8 20:54 编辑
A 18/20) The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The business manager of the television station proposed that the station should increase the coverage of weather and local news on all news programs in order to attract more viewers and potential advertising revenues. A number of assumptions have been made about the complaints from viewers, reclined advertising contracts with local businesses and prospect for the television station. To scrutinize the soundness of the manager’s argument, we are supposed to examine the assumptions critically.
To begin with, the manager simply assumed that the complaints were representative of the entire audience’s opinions and attitudes. These complaints are relative to all news programs the station runs, meanwhile it’s the late-night news program that curtailed the coverage of weather and local news. If the viewers were complaining that they preferred weather broadcast and local news report in early-morning news program, they would also be happy with the reduced time for these topics in late-night program. Moreover, we do not know what the audience are concerned about specifically. Maybe they were not satisfied with the reporting style of the local news, or were annoyed by the inaccuracy of weather forecast on certain days. Under such circumstances, we cannot attribute the complaints to reduced coverage of the two sections in late-night news program, thus weakening the solidification of the manager’s argument.
Apart from the assumption on viewer’s complaints, the manager took the abridged weather and local news in late-night news program as the predominant reason for local businesses’ canceling their advertising contract with the television station. He failed to consider the other possible reasons, like the fantasy of the program, the local economic situations and the advertising tendency. If the advertisment in the program had been rather ineffective, it would be no surprise that local businesses ceased the contracts. Additionally, the local economy may be in recession recently and people might tend to read and put advertisement in the convenience of the Internet, so the local enterprises had to cut short or even cancel the advertising expenses on television news programs, making the assumption invalid.
To be added, we should notice that the manager suggested that the station should expand more coverage of weather and local news on all news programs based on the final assumption that viewers were lost because of the reduction of these topics. However, there could be multiplying reasons for the dwindling audience to the programs, for instance, poor quality of the national news of the station, other competitive sources of news, and so on. If the station lost its viewers for reasons other than the weather and local news, the proposed change would not make such a difference as the manager assumed. Furthermore, the manager also assumed that the late-night news program could take behalf of all programs, whatever and whenever the program is. Since each program features respectively, increased coverage of weather and local news can hardly benefit all programs, and might even cause some negative consequences in certain kind of programs.
To summarize, we need more information to make a further examination of the manager’s plausible assumptions about the viewers’ complaints, the local businesses’ reaction and the television station’s prospect, so as to evaluate the validity of his argument. (548/70min' -r)
这篇出现很大的问题是东西写太多,感觉上有很多逻辑错误的点可以写,按照1+3分的时候感觉没太理清顺序,显得有点杂乱。考场上估计来不及写到500+ |
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