argument7 大家请拍砖啊，谢谢

sallyxinduUID: 2131253

7. The following appeared in a memorandum issued by the strategic planning department at Omni Inc.

“Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country.”
提纲
1，        去年20%的增长并不代表一直会增长，没说明DS（Diabolique Salsa）在所有产品中所占的比例，如果仅仅是1%，那么它再辉煌的销售率也不能说明全部产品的销售潜力
2，        因为这种小吃只在小范围销售，所以它的销售情况不能代表大范围的情况，也学这个地区的人喜欢它但其他地区的人却讨厌它。
3，        snack一般没有什么营养，14-15岁的孩子热中于它可能是因为他的响脆可口，可是一旦大人发现了他们对身体没好处（甚至有坏处）就可能不让他们购买，销售量也自然会下降。
正文
Nowadays, it seems to be a fashion to eat snack food due to its deliciousness, comparatively low price, convenience in eating, brittleness palate and so forth. And at first blush it souds plausible for Mesa Foods(MF) to expand its maket to a wilder scope with all the unpersuasive reasons presented by the arguere in the disguse of logical reasoning. However, when we ponder on the arguer’s reasoning again and with more carefulness, all its fallacies will be unfolded so as to the argument is, as a matter of fact, an unconvincing and preposterous one. Here, let me point out some of its falsities.

In the first place, it’s presumptous to judge that MF has a strong potential in market according only to it’s twenty percent increase last year and the growth in profit gained by its best-selling product,DS in the past three years. Concession granted that these two kinds of selling records can bespeak the marketing prosperity of MF in some degree, they are not the appropriate representatives of the actual marketing trend of all years in that last year, with only one yea's time involved, is too short a period of time to demonstrate the stableness of selling fluctuation. There is undeniable possibility that the selling situation was pomissing last year while bleak and pessimistic in the rest of years. If this hypothesis came out to be true, MF is doomed to lose business and even on the verge of bankruptcy had it taken adventure to enlarge its marketing chain based only on the selling record of last year. Deep down, there’s no any evidence to furnish readers with the proportion of DS to the overall products of the company. In case that DS accounts for only one percent of the entire products, could we draw the conclusion that MF will have a porsperous selling tide even though DS enjoyed increase in sale over the former three years? The answer is an absolute “no”.

What’s more, because this snacke has been only selled in a small-scope region. The good selling potential in this place is not the equivalence of that in another place. What paradoxical is that people in one territory are attatched to the daintiness of this snack while citizens in another place find it brackish or even objectionable in taste. This is nowhere more true than on the issue that people in different areas may hold different tasting preference. Under such circumstance, the company has to do more inverstigations in its target marketing place in order to make certain that denizens in that area are found of its food as well.

Last but not the least, in common sense, snack food is lacking nutritions but instead is composed mainly with sugar and fat which are not conducive to human beings' health. Admittedly, since the main consumption groups are teenagers who care little about such nutritional things, the problem of non-nutrition carries relatively little weight on their decision on buying, nevertheless, with the advent of anti-snack era, nutritionists and the whole society are paying more attention to healthy issues, thus they warn against taking too much snacks, whether slightly or strongly. Having been influenced by this societal phenomenon, parents of these teenagers, in turn, will cut down these teenagers’ pocket money as a means to prevent them from buying too much snacks. In this sense, MF should be cautious when making a resolution about whether to launch chain stores in other areas or not.

In summary, it’s naïve for MF to decide to expand its business to a large scope had there is no enough records to guarantee its success. Yet, MF should, whatever else may be said, orient its foods to the taste of a somewhat large majoriy of people, and to the nutritional principle if it thinks much of a long-term profit rather than a short-term prosperity in sale.

希望大家多提意见

[ Last edited by sallyxindu on 2005-12-13 at 00:48 ]

Archer1123UID: 206148

提纲
1，        去年20%的增长并不代表一直会增长，没说明DS（Diabolique Salsa）在所有产品中所占的比例，如果仅仅是1%，那么它再辉煌的销售率也不能说明全部产品的销售潜力
2，        因为这种小吃只在小范围销售，所以它的销售情况不能代表大范围的情况，也学这个地区的人喜欢它但其他地区的人却讨厌它。
3，        snack一般没有什么营养，14-15岁的孩子热中于它可能是因为他的响脆可口，可是一旦大人发现了他们对身体没好处（甚至有坏处）就可能不让他们购买，销售量也自然会下降。
正文
Nowadays, it seems to be a fashion to eat snack food due to its deliciousness, comparatively low price, convenience in eating, brittleness palate and so forth. And at first blush it souds plausible for Mesa Foods(MF) to expand its maket market to a wilder scope with all the unpersuasive reasons presented by the arguere arguer in the disguse? of logical reasoning.这句话比较长，有点小困惑:plausible我理解是表面看起来合理的，和unpersuasive reasons好像不协调，而且后面还有个转折，表示前面的意思是貌似合理的，那也应该是貌似persuasive reasons, 不应该直接就否定吧，绕来绕去，不知道我表达清楚没，呵呵 However, when we ponder on the arguer’s reasoning again and 可以删掉吧？with more carefulness, all its fallacies will be unfolded so as to the argument is, as a matter of fact, an unconvincing and preposterous one. Here, let me point out some of its falsities.

In the first place, it’s presumptous presumptuous to judge that MF has a strong potential in market according only only according to it’s twenty percent increase last year and the growth in profit gained by its best-selling product,DS in the past three years. Concession granted that these 删掉two kinds of selling records can bespeak the marketing 直接用market不好吗？prosperity of MF in some degree, they are not the appropriate representatives of the actual marketing trend of all years in that last year, 有点不明白你的意思是? with only one yea's time involved, is 的主语应该是only one yearl吧？is too short a period of time a too short time to demonstrate the stableness of selling fluctuation. There is undeniable possibility that the selling situation was pomissing promising in the你是这个意思吗？ last year while bleak and pessimistic in the rest of years. If this hypothesis came 是虚拟还是对过去式？好像和后面的时态有点冲突，我语法不好，可能搞错了哈out to be true, MF is doomed to lose business and even on the verge of bankruptcy had it taken adventure to enlarge its marketing chain based only on the selling record of last year这里是两句话吧？...bankruptcy, had it...year? Deep down, there’s nonot any evidence to furnish readers with the proportion of DS to the overall products of the company. In case that DS accounts for only one percent of the entire products, could we draw the conclusion that MF will have a porsperous selling tide even though DS enjoyed increase in sale over the former three years? The answer is an absolute “no”.

What’s more, because this snacke has been only selled in a small-scope region. The good selling potential in this place is not the equivalence of 直接用 not equivalent of不好吗？  that in another place. What How paradoxical is that people in one territory are attatched to 你的意思是attracted by 吗？the daintiness of this snack while citizens in another place find it brackish or even objectionable in taste. 整句话应该是一个存在的正常现象，用paradoxical不太合适吧？This is nowhere more true than on the issue that people in different areas may hold different tasting preference. Under such circumstance, the company has to do more inverstigations in its target marketing place in order to make certain that denizens in that area are found of its food as well.

Last but not the least, in common sense, snack food is lacking nutritions but instead is composed mainly withof sugar and fat which are not conducive to human beings' human being 这个词太抽象了吧，直接用people应该就可以吧？health. Admittedly, since the main consumption groups are teenagers who care little about such nutritional things, the problem of non-nutrition carries relatively little weight on their decision on buying, nevertheless, with the advent of anti-snack era, nutritionists and the whole society are paying more attention to healthy issues, thus they warn against taking too much snacks, whether slightly or strongly. Having been influenced by this societal phenomenon, parents of these teenagers, in turn, will cut down these teenagers’ pocket money as a means to prevent them from buying too much snacks. In this sense, MF should be cautious when making a resolution about whether to launch chain stores in other areas or not.

In summary, it’s naïve for MF to decide to expand its business to a large scope hadand？ there is no enough records to guarantee its success. Yet, MF should, whatever else may be said, orient its foods to the taste of a somewhat large majoriy of people, and to the nutritional principle if it thinks much of a long-term profit rather than a short-term prosperity in sale.

总体上逻辑比较清晰，语言也不错，但是要注意避免犯一些小错误，呵呵，而且中间几个段落好像不均衡，一、三太长，相对的第二段略显单薄了，其实我个人觉得argument主要是找出逻辑错误，阐述应该少点，比较考试只有30min，不过功底深厚也就不担心这个了，呵呵