Of course I know who Pearson is, but why this really matters?
If I am interested in the research ability of the faculty, why I don't look at the current list of faculty instead?
Their publication, or some kind of research ranking is way more realizable.
If I am interested in the overall reputation of the university........well, sorry, Pearson is not famous enough yet (just like Einstein for ETH.....)
At the end, this is something that make one feels good about it (and thus advertisement), much more than something that is really useful.