Sunbird 第八次作业（12月第一周）Argument232

yolanda419UID: 2420192

     Argument232.  The following appeared in a memo from the sales manager of Eco-Power, a company that manufactures tools and home appliances.

    "Many popular radio and television commercials use memorable tunes and song lyrics to call attention to the products being advertised. Indeed, a recent study of high school students showed that 85 percent could easily recognize the tunes used to advertise leading soft drinks and fast-food restaurants. Despite our company's extensive advertising in magazines during the past year, sales of our home appliances declined. Therefore, to boost company profits, we should now switch to advertisements featuring a distinctive song."

            TIME 20:30-22:30   6-12          WORDS: 437   
      
    In this argument, the author concluded that Eco-Power, a companythat manufactures tools and home appliances now should switch to advertisements featuring a distinctive song. To buster his conclusion, the author cites the face that sales of Eco-Power’s home appliances declined despite their company’s extensive advertising in magazines during the past year. And a recent study of high school students showed that 85 percent could easily recognize the tunes used to advertise leading soft drinks and fast-restaurants. However, I find this argument is logically unconvinced in several respects.

    Firstly, the study is doubtful as the author didn’t tell me how the survey carried out, whether the responders are typical of all the consumers or not. It is entire possible that the source of the responders is limited in one city, even one school, in this case, the study loss its value. And the attitude of the responders to the study also should be taken into consideration. It is likely that the responders just make short shrift of the study, if it were true than the study would become more unauthentic. Further more, students could not be the sound of all consumers as they are not independent enough to afford home appliances.

    Even if the choice of the responders is measured up to the principle of random sample, the study remains unnecessary to Eco-Power because what the study show is the familiarity of the students with the tunes used to advertise leading soft drinks and fast-food restaurants. It’s obviously that soft drinks and fast-food restaurants can’t equal to the tools and home appliances. So it’s questionable that if the result of the study is useful to Eco-Power, not to mention change the situation of the sales of Eco-Power’s home appliances.

    What’s more, the author didn’t show any evidence that the decline of home appliances sales is due to the form of advertisement. Maybe the quality of Eco-Power’s products is descendant during the past years, or there are more manufacturers producing home appliances. If there are other reasons that can explain the declined sale of Eco-Power’s home appliances, the suggestion of the author that advertisements featuring a distinctive song should take place of advertising in magazines is irrational.

    In conclusion, this argument remains unconvinced unless the author show some sound evidences: 1) Why the sales of Eco-Power’s products declined during the past years; 2) There is a authentic survey suggest that comparing with advertising in magazines, advertisements featuring a distinctive songis more popular and easier acceptable.3) What competition that Eco-Power would face or already facing in the home appliances market. Without these evidences, the author’s conclusion is illogical.