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Nowadays, advertisement is everywhere, (表示无处不在可以用prevail)in newspapers, on the radio, in the intervals of soap opera, even on tables of the school cafeteria. We are living at a time(in times of:time用做时期常用复数)fulfilled (filled)with advertisements, but some people suspect that it is(whether it is) really worth taking so much effort to advertise the products for companies?(for companies to advertise their products.)The answer is definitely “yes”, the money and time invested in propagate must have brought (感觉似乎用将来式更好)twice(double) or even more profits to investors, that is also the reason why business men are putting more and more staff and energy on advertising.
To begin with, the (negative ,inimical 中心句最好说明是不好的影响)influence on people’s purchasing behavior is invisible. Though many people have a(an) idea of what to buy in their mind, it is not surprising that they always buy something out of their shopping lists when going back from supermarkets, stores, and malls,that is the effect of advertisement. Advertisers know what consumers need, how to make goods appealing, how to decorate products to cater(vi:cater to) the(不用特指) different groups of buyers. Therefore, people are being guided by advertisement, lured by beautiful images, high remarks, losing their money unconsciously.
Second (secondly), companies are in a surge war of competing consumers in the market. Assuming the market is a big cake, every brand in a certain field is trying best to share the largest piece of cake, (in other words,)to get the maximum profit. Take (Taking) fast food for example, if McDonald’s failed to introduce its new hamburger timely, more people would chose KFC, since wherever they go, what comes into their eyes is the big logo of KFC, telling them how delicious the new Super Hamburger is. People indeed know what they what (want) to buy, but which band- McDonald’s or KFC, it depends (may depend)on many other factors, of course including advertisement.
In addition, the fact that consumers do not want to buy something does not mean they do not like the products, sometimes; it is just because they have little know(knowledge) about these products. If advertisement has been made efficiently, it is absolutely possible to change consumers’ purchasing decision once they are believed these new products are more favorable. In some extent, it is the success of products(‘) promotion that decides the success(可以用outcome,避免重复) of selling(sales).
In all, advertisement plays a very important role in accelerate the product selling (accelerating the sales of products); what people want to buy must be affected by what they see, what they hear, and what they are encouraged to buy. Any company who (which)want to struggle a position in the market should never save time and money on advertising their products.
[ 本帖最后由 Mer. 于 2008-10-31 17:42 编辑 ] |
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