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发表于 2010-3-18 00:08:37
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题目:ARGUMENT1 - The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
In this memorandum, the president recommends that Nature's Way should build their next new store in Plainsville. To support the recommendation, the president cites the following facts of previous experience, Plainsville merchants' report, the stronger-than-usual sales of sports apparels, the popularity of a local health club and a "fitness for life" program for the local schoolchildren. Careful examination of these supporting facts, however, reveals that it lends little credible support to the president's recommendation.
To begin with, the previous experience, that where residents are highly concerned with leading healthy lives is where the stores are best profitable, seems to be hardly logical. The fact that the residents are highly interested in healthy lives does not indicate that they are willing to buy the health-related products sold in the store. OKIt is likely that local people, who are desired to lead healthy lives, would go for some exercises which make them healthy rather than consuming money in the products of Nature's Way. Even assuming that the Plainsville residents are concerned with both leading healthy lives and the product in the store, the president fails to take into account crucial factors making profit. The factor that there are huge consumers interesting in the products of the store, just is a fact which tells us the product has a booming market. However, the cost is a indispensable factor for profit.
Furthermore, the president simply equates profit in Nature's Way with the high-sales sport apparels, which is unwarranted. It is entirely possible that the reason why running shoes and exercise clothing has sold more than ever before, is that residents recently find they sell in a cheaper price compared with other clothing and the comfortable and soft material of sports apparels seems to become more popular in Plainsville. Unless the president can convince me that these possible scenarios are unlikely, the conclusion is definitely flawed.
Moreover, even assuming that residents who prefer buying running shoes and exercise clothing are willing to buy the health-related products in the store as well, the local health club's popularity does not necessarily imply that the store will have a profit. Although it is entirely likely, the president offers no evidence to substantiate this relationship. It is possible that people living in Plainsville prefer the healthy exercise to these so-called health products. Without accounting for and ruling out these and other alternative explainations, the president cannot bolster the recommendation.
Finally, the fitness program forcing on schoolchildren is little indication that these children will be a new generation of customers. Generally speaking, schoolchildren have few ability of purchasing anything, so they have no chance to become the potential customers of Nature's Way. Even if these children love the health-related products sold in Nature's Way, the president fails to rule out other possibilities, such as that their view of preferences will have an unpredictable change. On the other hand, the program's emphasis is to benefit from regulat exercise at an early age, which seems almost irrelevant to the health-related products. To reach the cited evidence, the president must provide more evidence to sustain their causal relationship.
In summary, the president's recommendation mentioned above is not based on convincing evidence or sound reasoning. To strengthen the argument, the president would have to provide more evidence concerning the causal relationship.
写的不错呀,还有一点,不过我觉得你写的都没问题
1.
The recommendation fails to substantiate that this interest will continue in the foreseeable future. (P→F)
★★★★、
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