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------题目------
The following is a memo from the business manager of Valu-Mart stores.
'Over 70 percent of the respondents to a recent survey reported that they are required to take more work home with them from the workplace than they were in the past. Since Valu-Mart has not seen impressive sales in its office-supply departments in the past, we should take advantage of this work-at-home trend by increasing at all Valu-Mart stores the stock of home office machines such as printers, small copy machines, paper shredders, and fax machines. We will also increase stock of office supplies such as paper, pens, and staplers. With these changes, our office-supply departments will become the most profitable component of our stores.'
------正文------
In this memo, the author concludes that the office-supply department will become the most profitable component in Valu-Mart(VM) by increasing stocks of home office machines and office supplies. The author cities a survey showing a work-at-home trend nowadays, and also points out the if VM's office-supply departments take advantage of this trend, it will become the most profitable component of VM. I find the author's argument weak, for three reasons.
First, the statistical reliability of the survey is questionable. Who conducted it? How was it conducted? How was the statistics dealt with? What's the number of feedbacks on this survey? Are the respondents representative of the overall office workers? However, the author fails to provide any information about these questions. Perhaps all the respondents come from the same company, or perhaps the survey was conducted by a company which products office supplies. Since the author has failed to consider and rule out these and other possibilities, the author's assertion that people will take more work home than they were in the past can not be taken seriously.
Secondly, even if the work-at-home trend is true, the author makes a further assumption that they shall use home office machines and office supplies in order to finish their work. Perhaps many of them are homepage manufacturer; they make frontpages on the computer and issue them on the internet, so there is no need for them to use office supplies such as papers, pens, and staplers. Or perhaps they just sell clothes on the internet; all they should do are just browse their homepages, accept the order and then deliver the clothes. Any of these scenarios, if true, would cast considerable doubt on the the author's recommendation.
Finally, even if the foregoing assumption is true, the author concludes too hastily that office-supply departments will be the most profitable component of VM. Perhaps the need for these products is not great enough to be profitable, or perhaps this trend will diminish several months. It is also possible that the office-supply's producer suddenly reduce the price after VM has just greatly stocked them, in that situation VM is not able to compete with the similar companies. Without considering and ruling out these factors, the author cannot convince me that increasing stock of office supplies will be profitable. Moreover, the author concludes too hastily that the office-supply departments will be most profitable in VM. It is entirely possible that other departments such as clothes, foods is always and will earn much more than the office-supply department in the future.
In sum, the author fails to convince me that VM's office department should follow his recommendation. To strength his argument the author need to provide more information to substantiate the survey's statistical reliability. The speaker must also assure me that those who work at home do need office supplies and the need is great and long enough for the company to be profitable. To better assess the argument I would need more information about the trends of all-related product's prices in the future and the management of other departments in VM.
[ Last edited by bnugirl on 2005-7-29 at 10:41 ] |
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