本帖最后由 Mason.PD 于 2009-7-12 15:36 编辑
65.The following appeared in a memo from the president of a chain of cheese stores located throughout the United States.
"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
很多年来我们的所有连锁店都储备了很多种类的国产奶酪和进口奶酪。然而去年,我们的最新店里五种销量最高的奶酪都是威斯康星出产的cheddar奶酪。而且,最近一次由Cheese of the World杂志所举行的调查显示,其订阅者对于国产奶酪的倾向性越来越高。由于我们公司可以通过限制库存来减少开支,在我们所有连锁店增加盈利的最好方式就是停止贮备很多进口奶酪而主要集中于国产奶酪。 破题点 1.错误类比。在新开店的国产奶酪热销不等于全国国产奶酪的热销。 同样,热销的情况不能代表公司的高利润,可能是折价让利。 也没有证据说明这种热销势头会一直持续。 2调查样本模糊,杂志权威性不知,抽样方法未给。订阅杂志的人不一定是真正买奶酪的人。
3减少存货可能使产品数量减少,并不一定使利润增加。 |