[a习作temp] 【Flyer杀G作文组】7月30日Argument156-By 但我 [复制链接]

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发表于 2010-7-31 10:26:16 |只看该作者 |倒序浏览

156. The following is taken from an advertisement placed in a weekly business magazine by the Dickens Academy.
"We distributed a survey to senior management at International

Mega-Publishing, Inc. The result of the survey clearly indicates that many employees were well prepared in business knowledge and computer skills, but lacked interpersonal skills to interact gracefully with customers. International Mega-Publishing decided to improve customer satisfaction by sending their newly hired employees to our one-day seminars. Since taking advantage of our program, International Mega-Publishing has seen a sharp increase in sales, an indication that the number of their disgruntled customers has declined significantly. Your company should hire Dickens and let us turn every employee into an ambassador for your company."

难度：★★★

The Dickens Academy said their one-day seminars could help senior management improve interpersonal skills, thus increasing customer satisfaction sharply. Then, the ad concludes that in order to promote sales and reduce the percent of dissatisfaction, companies should hire Dickens to train their employees. To support this conclusion the ad cites the example of International Mega-Publishing. However, close scrutiny of this evidence and of the ad's line of reasoning reveals that they provide little credible support for the ad's conclusion.

To begin with, there is no evidence that the one-day seminar could lead to an increase in sales. The ad did not offer any relative data indicating that International Mega-Publishing's new employees have improved their abilities through a one-day seminar.
Maybe there is nothing to do with training. Perhaps the improvement in sales was the result of raised the demand for goods, discounts in prices, decreased competition, or any one of a myriad of other possible factors. Since the argument fails to rule out these and other possible explanations for the improvements in sales, I find the ad's claim that the Dickens seminar worked receive credit unconvincing.

The second problem involving the ad is that the seminar attendees are related to sales and customer relations. Perhaps these new employees are hired for production, word processing, or personnel positions that have nothing to do with customer relations and have an indirect impact on sales.
Yet the author fails to provide assurances that these new employees are hired for positions that have strong relations with sales and customers, I cannot accept the conclusion that it is the seminar rather than other alternative elements improved sales and customer satisfaction.

Even assuming that taking Dickens' seminar could improve interpersonal skills, it is nevertheless possible that other companies require the same skills as International Mega-Publishing. After all, the features of diverse companies are different. Some may possess computer skills and research abilities more than interpersonal skills, for instance, programmers. Therefore, these companies do not need their employees own distinguished communication skills or to be the ambassador for the company.

In sum, as it stands the argument is wholly unpersuasive. To bolster it the Dickens must show that it is Mega's seminar attendees--and not other employees or other occurences--were indeed responsible for the improvements in sales, and they have improved their abilities in tackling customer relations. Dickens would also need to prove that the training will work for any business.