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11The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.
'A recent study of Dura-Sock wearers suggests that our company is wasting the money it spends on its patented 'Endure' manufacturing process, which ensures that our socks are strong enough to last for two years. Dura-Sock has always advertised its use of the 'Endure' process, but the new study shows that the average Dura-Sock customer actually purchases new Dura-Socks every three months. Furthermore, Dura-Sock customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Sock's stylish appearance and availability in many colors. These findings suggest that Dura-Sock can increase its profits by discontinuing its use of the 'Endure' manufacturing process.'
In this argument, the arguer recommends the company to discontinue its use of the "Endure" manufacturing process of Dura-Socks. To support this argument, the arguer cites two studies to substantiate that not only are the socks not strong enough, but also customers care little about their endurance. Based on several false assumptions, this argument is specious for several grounds.
To begin with, the arguer assumes that the socks are not strong enough to last for two years. Yet the first study is scant evidence in itself to substantiate this point. Since no statistics about the new study is given, whether it is statistically reliable is unknown. If the sample is too small or the subjects are mostly young people who always want to try new things, the reliability of this survey could be greatly undermined. Even assuming that this study is statistically reliable, the frequency is poor indicator for the endurance of the socks. It is quite likely that people still wear the old socks while purchasing new ones. Just like the arguer indicated, as their socks have various styles, it is highly possible that customers who are confident about the qualities of the socks want to have more pairs of them in different styles and colors. Unless the arguer could provide concrete evidence like some quality report about their socks, I suspend my judgment on this argument.
Furthermore, the survey in the largest market is too vague to be reliable evidence for the preferences of the customers. Without any information about the number, age and gender of the customers, it is difficult to assess the reliability of this survey. If the sample is too small or perhaps the subjects are mostly young women or even children who prefer the style and color to quality, the representativeness of the survey could be greatly undermined. Even if the customers are randomly chosen and the sample is large enough, the trend in the largest market could not definitely represent the trends of all the markets. It is common sense that markets in different areas have different customers who have different preferences. Moreover, although people cherish the styles and colors, it is unfair for the arguer to take it for granted that the customers do not cherish the endurance of the socks. Without a further consideration about the factors above, this recommendation is hasty at best.
Finally, the arguer assumes too hastily that profits could be increased by discontinuing the companies' use of the "Endure" process. Since the arguer does not provide us with any statistics about the costs of this process, it is highly possible that the costs are too small to increase the profits. Moreover, it is presumptuous for the arguer to assume that the revenue could stay the same after they discontinue the "Endure" process. It is highly possible that the new socks with low quality could lose their market which could bring about a sharp decrease of revenue. Therefore, the arguer should better weigh benefits against loss first.
In sum, this argument is unconvincing as it stands. To bolster it, the arguer should provide further evidence to substantiate the representativeness of the two studies. To better assess the recommendation, I'd like to know the costs of the "Endure" process as well as potential loss in the revenue. The arguer should also provide a quality test report for their socks for us to better assess the endurance of their socks.
限时可能就是这样吧,看到题目真的很机械了,只觉得要往里面填字。根本就管不了什么句式呀,风格呀,有4分就满足了;P
今天不只不觉就打了570,废话太多了,最后也没检查。错字一大堆。哎。不过我发现在PP3里写的话字大会好一点。这个倒计时工具字太小了。:vomit:
看看怎么删吧
[ Last edited by staralways on 2005-8-4 at 13:32 ] |
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