[a习作temp] [u'r not alone小组]提纲作业 Argument43 [复制链接]

Luise8891
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电梯直达

楼主

发表于 2010-10-7 13:04:52 |只看该作者 |倒序浏览

Argument43::p The following appeared as part of a business plan developed by the manager of the Rialto Theater.

"Despite its downtown location, the Rialto Movie Theater, a local institution for five decades, must make big changes or close its doors forever. It should follow the example of the new Apex Theater in the mall outside of town. When the Apex opened last year, it featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system. Furthermore, in a recent survey, over 85 percent of respondents reported that the high price of newly released movies prevents them from going to the movies more than five times per year. Thus, if the Rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as Apex."

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ydycgwll
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沙发

发表于 2010-10-7 13:09:59 |只看该作者

原题逻辑：如果R要在引人注目的电影市场中继续保持他的份额，他就必须提供像A一样的服务。A去年开业提供了一些先进的小规模服务，另外一份最新的调查显示，超过85%的被访问者认为最近发行的电影的高价格，使他们每年去电影院的次数不会超过5次。
1、the conclusion that if the Rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as Apex is too arbitrary and lacking evidences.首先，85%减少看电影的原因是the high newly released movies，并不是R设施的原因（此时，为了提高竞争力，R可以适当降低票价，或者退出会员制度如每年看点电影次数达到一定就免费看一次==）；其次，A的营业情况怎么样（说不定还不如R）？即使好是因为服务的原因吗？再者，地点不一样，一个是downtown一个是mall，消费群体也不一样，人们对生活质量的要求也不一样，城里人可能愿意为了享受更好的服务而多掏钱，而downtown人可能对服务要求没有那么高，而宁愿票价低一些更实惠；
2、must make big changes or close its doors forever更没有证据。R50生命说明它的优点，有稳定观众
Conclusion：R应该首先考察A的做法是否对于自己有必要；再从其它途径来吸引moviegoers

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刘文奇
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板凳

发表于 2010-10-8 01:16:40 |只看该作者

.The following appeared as part of a business plan developed by the manager of the Rialto Theater.
"Despite its downtown location, the Rialto Movie Theater, a local institution for five decades, must make big changes or close its doors forever. It should follow the example of the new Apex Theater in the mall outside of town. When the Apex opened last year, it featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system. Furthermore, in a recent survey, over 85 percent of respondents reported that the high price of newly released movies prevents them from going to the movies more than five times per year. Thus, if the Rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as Apex."
尽管已成立50余年的当地机构Rialto剧院地处闹市，它必须采取重大变革，否则就将面临永久停业。它应该借鉴城外商业街上新的Apex剧院的例子。Apex去年开业的时候，它拥有视听走廊，豪华地毯和座椅，以及最先进的音响系统。而且，最近一次调查中，超过85％的被访者报告说新发行影片的过高票价致使他们看电影的次数每年至少减少五次。因此，如果Rialto想在电影观众减少的情况下保持市场份额，它必须提供和Apex相同的设施和服务。
一）没有充分的证据表明，Rialto剧院面临永久停业
二）两个剧院是否有可比性
三）没有证据表明拥有视听走廊，豪华地毯和座椅，以及最先进的音响系统使得Apex剧院的观众增多
四）是否可以考虑降价

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