- 最后登录
- 2008-6-30
- 在线时间
- 0 小时
- 寄托币
- 3826
- 声望
- 0
- 注册时间
- 2005-8-22
- 阅读权限
- 35
- 帖子
- 11
- 精华
- 2
- 积分
- 3485
- UID
- 2131253
- 声望
- 0
- 寄托币
- 3826
- 注册时间
- 2005-8-22
- 精华
- 2
- 帖子
- 11
|
The following appeared in a memorandum written by the vice president of Nature’s Way, a chain of stores selling health food and other health-related products.
“Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville’s schoolchildren are required to participate in a ‘fitness for life’ program, which emphasizes the benefits of regular exercise at an early age.”
Outline:
1,That residents are concerned with leading healthy lives doesn’t necessary mean that they emphasize on health food, however, they may rely on physical exercise or the like as a means to boost up corporeity.
2,Plainsville residents ‘ relish of buying sport items has nothing direct to do with their propensity of health food
3,the arguer ignore consideration of the feasibility of opening a new health food store in the city in that if Plainsville already has some analogous hygienical druge stores there with good selling record and excerllent service, it’s hard for a newbie like Nature’s Way to invade into the market.
4,also, there’s no evidence proving the everlasing profit according only to the present porsperous selling phenomenon
The vice president’s argumentation is preposterous and unconvincing if failed to validate the followiing facts.
From the argumentation we can see that one most impotant factor the augur drew support from is that palinsville’s citizens pay good attention on leading healthy lives. However, positive notion of fitness is a broad defination with a great many of concret methods engaging in, for example, physical exercise, regulare living habit, absorbing nurture, regular physical check in hospitals, eating healthy food and so forth. With all of these methods we can inexticably gain strong physique, but, reversly, the combination of all the five means are not the indispensible prerequisite for achieving our target of being healthy. In terms of this, there’s undenied possiblity that denizens of this city would choose everything except buying healthy food as their inclination to obtain fitness. So, the argure’s reasoning in this degree is not compelling and persuasive.
In addition, all-time high sales of sport items like running shoese and excercising clothing has only prefiguration, if any, in forseeing the potential market in sport items rather than healthy food. Inhabitants’ buying of these sport items may be a reason for their infatuation in some superstare who advertized for this brand as a mouthpiece, a reason for their deep love in the material of the merchandise and so on. If these non-health-related reasons dominates on residents’ minds when diciding whether to buy or not, they are more like to not buy healthy food because of health and therefore Nature’s Way cannot gain much profit from them.
The vice president ignored not only the relationship between purchase of sport items and healthy food, but he also neglected the analysis of market. Let’s make a hypothesis here, if some good reputed health pruduct campanies have already existed in Plainsville, will a newbie be easy to invade in or even dominate the market? Also, From the psychologic angle, customers would be more attached to old companies and old brand goods instead of new ones because they think old one are more credible. Consequently, it’s hard for Nature’s Way to have a prospersous selling trend without former selling experience in Plainsville.
Finally, the vice president’s reasoning lacks envidence to show everlasing profit only based on the flourishing sales at present. It’s well known that flatuation in marketing and trade is as nature as vississitude in stock market, so the impermanent palmy vision at any period of time is not sufficient to bespeak the forever prosperity.
Having viewed all the aspects above, it’s clear that the arguer’s conclusion lacks credibility because the evidences cited in the analysis are neither penetrating nor strong enough to support what the argument maintain. To validate the argument, the vice president is highly suggested to take aspects like potential market, connection between concern of fitness and concern for health food into consideration.
第一篇写完没检查直接发上来了,错误可能有点多,大家包涵啊,对了,经常应用题目里面的事实的时候应该用什么事态比较好啊,比如这里,vice president给了很多理由来支持他的结论,我们在文章中引用他给了很多理由,这个“给 ”是give or gave or has given呢??还有就是标点符号的问题,经常都觉得用得不好
总共472字
[ Last edited by 11yaoyao on 2005-12-5 at 16:35 ] |
|