[i习作temp] argument65 [无名] HW14 by zytham [复制链接]

The argument above seems to be reasonable; however, several serious flaws exist in its evidences and reasoning. The "best way" that the author proposed is weakened by limited information on the chain's sales, vague background of the survey and making little of influencing factors of profits.

First of all, the statistic of the chain's sales is far from sufficient, even quite misleading. As long as the data is based only on the investigation of their newest store, the author hastily uses the result as a common phenomenon of the whole chain to illustrate the rising interest of domestic cheese. It is probably (probable) that numerous stores in other areas of the U.S. carry out contrary situation. At the same time, the author mentions the top five kinds of cheeses, which distinguished by both species and producers, exclusively, neglecting sales of other companies' cheeses. It is likely that cheeses from Wisconsin, a native firm, are particularly salable, while others also occupy a significant market share. Perhaps, the top 6-10 are the positions for cheeses of some foreign firm. Hence, the limited statistic is unable to demonstrate customers' preference towards domestic cheeses. (可以说市场占有率国内的厂家少比例大，进口多比例小，但是总体上进口比例大于国产的)

What is more, lacking information about background, regarding the survey performed by Cheeses of the World as an evidence for the argument becomes controversial - the readers of the magazine are not necessarily the same as the chain's customers. On the one hand, if the journal aims at not only America but also other countries, it is unreasonable to deduce that the chain's customers have same favorite as reveal by the survey, for people in different regions usually have different tastes. On the other hand, if the journal has a large sale to a given group, such as the top-class, the use of the result equally cannot reflect most customers' inclination.

Even assuming people are actually prone to purchase more domestic cheeses, discontinuing the stocking of varieties of imported cheeses is not a wise idea to enlarge the profits. Except the cost, there is another two key factor affecting the profits, which the author overlooks, the sales and the price. The increasing sales of domestic cheeses do not mean shrinking of imported, and the prices of the imported cheeses are possibly higher than the domestic. Therefore, refining the stock may cause a declination on the sales of the imported likely leads to a great loss of gains, which obtain an opposite conclusion to the author’s.

In sum, the author points out a plausible way to gain the chain’s profits, while providing few persuadable (persuasive) evidences to support it. Further attention should be paid to the applicability and integrality of data and survey, while full understanding of what is profit is needed.