Argument1【0906G Fight 3月中~4月初队】第1周第2作业 on cicialice

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This memo recommends that the next new store be built in Plainsville, whose residents are considered to be likely to buy health-related products. To support this recommendation, the vice president cites Plainsville merchants report and a series of phenomenon occurring in this area.At first glance, the memo might be somehow reasonable, but close scrutiny of the evidence reveals that it contains seveal logical flaws and is therefore unpersuasive.

To begin with, the vice president assumes that good sales of running shoes and exercise clothing suggests consumers’ willingness to buy health-related products in this store. However, the memo provides no evidence to support this assumption. Perhaps these shoes and clothing are in fashion during that period of time; or perhaps consumers prefer the style of these kind of shoes and clothing; or perhaps they are just on sale as it happens. In addition, it is entirely possible that consumers in fact buy these stuffs for others instead of dressing (them) themselvs in the first place. Without eliminating these possibilities, the vice president cannot rely on Plainsville merchants report to conclude confidently that residents in Plainsville are interested in exercise , let alone buying health-related products from their store.

The other problem with the memo is that the mere fact that the weight training and aerobics classes are full is scant evidence of residents’ passion to buy health-related products. Perhaps residents are simply intersted in weight training and aerobics classes, and they feel other kinds of exercise extremely boring. Or perhaps the local health club’s equipments and environment have an apparent increase, attracting (a) large numbers of members from the nearby areas. Since the memo fails to rule out these or some other explanations, I cannot accept any conclusion about people’s willingness to buy those products from this new store.

The memo also unfirely assumes that since Plainsville’s schoolchildren are required to participate in a ‘fitness for life’ program, they (would) will be willing to take active part in this program and therefore be interested in exercise. And yet (and yet
然而, 但是, 可是) the memo provides no evidence to substantiate this assumption. More importantly, schoolchildren are apparently not direct consumers. Even if they are in favor of sports, they might not have enough money or not have (the) a desire to ask their parents to buy health-related products for them. There is also a possibility that cannot be ignored: maybe schoolchildren would feel bored with exercise under school’s mandatory health program, and then become less and less interested in health lifestyle. Thus, given these possibilities, school’s mandatory health program proves nothing about whether people would choose to buy health-related products. (“我们还可以预见到新生代的顾客群：Plainsville的在校学生被要求参加一个叫做"终生健康"的项目，它强调从小开始经常锻炼的好处”作者没有把这个项目跟参加运动联系起来，而是跟对健康生活关注度会提高联系起来，因此我觉得对“强制性活动会使学生对运动兴趣降低”这个假设论证不太恰当)

This memo is problematic in certain other respects as well. Even assuming that people living in Plainsville have great interests in exercise, the memo offers no clear evidence that they have the comparatively same interests in health food and health-related products as well. For that matter, maybe residents in Plainsville hate to lead all the other healthy lifestyles aside from exercising.（对“喜欢运动不一定会买健康产品”的反驳可以先把前面3段论述综合一下，因为都是跟运动有关的，不然放在这有点突兀，也可以有承上启下的作用）

Finally, even assuming that this kind of stores would have been profitable previously, no evidence shows that it would be similarly popular in the future. Since people might change their interests and lifestyle at any time, it is entirely possible that healthy lifestyle would not be welcome to residents just after a few days or months. Or perhaps the other stores have already seized this uncommon(用potential好点~) business chance and put into （practise）action; （therefore）if so, this store (has) would lost a significant part of its market. If either of the cases, the vice president’s recommendation remains unconvincing.

In sum, the vice president cannot justify this recommendation on the basis of the scant evidence provided in the memo. To strengthen it he or she must prove （to） us that residents in Plainsville are actually interested in exercising and therefore would buy health food and health-related products in this new store. To better evaluate the memo we would need more information about people’s attitudes toward healthy lifestyle and the competitiveness of this new store compared to other same types of stores in the market.


作为第一篇，已经写得很不错啦~我相形见拙啦~~呵呵 改得不好  见谅啊~

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下次拍习作请跟帖原习作，勿再发新帖。谢谢配合～

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谢谢~嘿嘿~~