[i习作temp] issue215 Gter四月''无名''小组第18次作业-兔兔 [复制链接]

acmwyy
UID: 2189302

寄托新兵

Rank: 2

声望: 15
寄托币: 162
注册时间: 2006-2-20
精华: 0
帖子: 3

发表于 2006-3-18 04:23:26 |显示全部楼层

TOPIC: ISSUE215 - "The bombardment of visual images in contemporary society has the effect of making people less able to focus clearly and extensively on a single issue over a long period of time."
WORDS: 655 TIME: 1:00:00 DATE: 2006-3-18

The bombardment of visual images in contemporary society unnecessarily makes people focusing on the appearance of the issue while ignoring the facts during a long period of time. I concede that the recognization of human beings is complex, for there are impacts from both visual images as well as history. But generally speaking, the influence of visual information is making people think less focused on clearly and extensively. And there's a tendency to even less attention on the comprehensive understanding and integrity of matters as well.

Different color has different impact on human beings, and a group of color also has its own meaning. P&G use a lot of blue on its products to give people a sense of clean. Most universities use dark red, brown, and blue on their homepages to show their firm academic background, scientific mind and pursuit for virutas. Scarcely any universities and colleges use bright, vivid color. During the election, candidates prefer to use blue, white and red on their posters - such 'American color' seems to remind people about their patriotism. However, it is not persuasive to show they love the country and can effective make progress at all, for color means nothing.

The visual images also provide a false relationship between distinct affairs. We are forced to see the Gold Medal winner of the Olympic winner eating McDonalds’ food. We are developing a sense of healthy and positive imagination about the food in McDonalds without conscious. Didn't we know that they are simply junk food, which high in calories and cholesterol and are a nightmare to health? Commonsense tells us that successful sportsman or sportswoman never eats that, but the visual images might easily lead us ignoring that.

Visual images also provide a false image on 'We are the same'. The Ford Company uses the line workers to show its cars are carefully designed and made by the earnest workers who care a lot about the quality of the products as the customers, rather than white-collars who care about the quota, marketing, and productivity a lot. Another apt example concerns about the biggest personal computer company in China, Lenovo. One day I was astonished to see my friends on the homepage of the Readers' Digest in the advertisement of Lenovo. Now I can figure out that this might be the same advertising strategy as the Ford Company. Students are a large group of consumers for Lenovo. So they pick a student on the advertisement to tell people that their products are fit for students. People may fail to consider how the price, the quality or the service is. People prefer to rely on the pictures the advertisement provides. People take it for granted that the advertisement will think for them extensively, but it turns out to be not.

However, advertisement is only kind of visual images. Though advertisement leads a thoroughly negative effect on people's judge, when referring to education, pictures are informative and intuitionistic and help the teacher a lot. Mathematics teachers draw pictures to demonstrate how to calculate a polygon; Physics teachers draw pictures to show how objects move; Language teachers draw pictures to reveal the sentence structure and economic professors draw pictures to teach the strategies of marketing.

In summary, visual image can change too much from the fact. The visual images producer aims to give pictures which making people willing to buy their products or voting for their anticipated candidates rather than the ones show the truth of the facts, concerning the extension or inside meaning. However, appropriate pictures drawn by educators who dedicate in helping students understand the knowledge easily can help people clearly and extensively focused on issues. In conclusion, effects made by the visual images depend on the destination of their producer. When visual images are designed to provide accurate information about facts, such as in scientific courses, they are helpful, while in other field especially advertising, they may be misleading.