argument171 求狠拍

superyfanUID: 2716198

171.The following appeared in a memo from the marketing director of
Bargain Brand Cereals.

"One year ago we introduced our first product, 'Bargain Brand' breakfast
cereal. Our very low prices quickly drew many customers away from the
top-selling cereal companies. Although the companies producing the top
brands have since tried to compete with us by lowering their prices, and
although several plan to introduce their own budget brands, not once have
we needed to raise our prices to continue making a profit. Given our
success selling cereal, Bargain Brand should now expand its business and
begin marketing other low-priced food products as quickly as possible."

一年以前我们推出了第一种产品Bargain
Brand早餐麦片。我们低廉的价格迅速从一些销量最大的麦片厂商那里吸引了大量客户。尽管这些厂商曾经试图通过降低价格来与我们竞争，并且尽管有一些公司打算推出他们自己的廉价品牌，但我们从未需要通过涨价来持续盈利。基于我们销售麦片的成功，Bargain
Brand应该扩展业务，并且尽快开始推出其他的廉价食品。



In this memo from the marketing director of Bargain Brand Cereals, the author recommends that based on the success of selling cereal, they should expand business from cereal to other products. To support the recommendation, the author points out that although competition is intensely, their cereal still depends on its low price continues making a profit. However, the argument rests on a series of unsubstantiated assumptions, and it is therefore unpersuasive as it stands.

To begin with, the author makes a wrong conclusion that why our cereal appeals many customers is due to the low price. The author fails to consider other possible factors that may make our product become popular. For example, perhaps the curiosity about the new products, its particular taste, interesting packing and the like, such factors also make customers become interested in trying it besides its low price. Without ruling out possibilities, the author cannot conclude hastily that the success of the new cereal is because of its low price since common sense tells us that price is not the only factor to be considered when customers are choosing products among several similar ones.

Secondly, the author claims that they have not needed to raise the price to keep continuing the profit since the cereal maintain a good selling record. However, the policy is absolutely wrong when such a condition came. The best way to keep the profit is to keep the price and ensure the quantity but not to raise price. Since the author has mentioned that many top-selling companies have tried to lower their prices to compete with us, raising the price may lead us to lose large numbers of customers. Thus even assuming such a condition haven’t appeared temporarily, when the day we must take measures to keep our profit, the way of raising the price is not a wise one.

Finally, the author asserts that the profit will tend to continue if they expand business to other low-priced products. However, this is not necessary the case. The success of cereal doesn’t mean that we will also be successful in other fields. Moreover, the author offer plans on neither what kind of low-priced products they planning to develop nor the present selling condition and occupancy. in addition, the author also doesn’t consider the potential competition about the low-priced products that he recommends to develop.


In sum, the recommendation for developing other low-priced food products is not well supported. To convince me, the author must provide strong evidence and cleat statistics about it. Otherwise, the suggestion seems not be justifiable.