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TOPIC: ARGUMENT1 - The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
WORDS: 396
TIME: 02:00:00
DATE: 2010-7-18
0:29:48
In this argument, the author claims that Nature's Way, the stores selling health food and other health-related products are most profitable in areas where residents are highly concerned with leading healthy lives, and he suggests that we should build next store in Plainsville where has many such residents. To support his recommendation, the author points out that the local health club has more members ever, and the weight training and aerobics classes are always full, though it had closed five years ago due to lack of business. I am afraid this argument should hardly bear further consideration since there are several flaws in it.
Firstly, the author conclusion that Nature's Way will make profits is unwarranted. In fact, profit is a factor of not only price but also costs, when the price is higher than the costs, an enterprise should gain profits, on the contrary is not. However,the author provides no evidence about the store's cost is how much, and is it worth spending?
Secondly, the memo contain no evidence to support the assumption that people who exercise regular are also interested in buying health food and health-relate products. It is likely that these people like to exercise with their body rather than eat health food. Maybe people who join the weight training because they eat too much. Although the residents are concerned with the health food, the author also unfairly assumes that Plainsville residents will prefer Nature's Way over other merchants that sell similar products. The competition is very fierce, so it may not earn profits any more.
Thirdly, the author has not considers how long this great upsurge will continue. Just as five years ago the health cub had closed because lack of business, if the upsurge decrease or people’s interest change one day, then the store will face a same problem as the health club, even close down. The author also has not provides any other factors if they build next store in Plainsville, for example, the population of the area, and the eating habits of these residents. Less people and different eating habits also cause no business
In sum, the author's argument is too arbitrary, he conclusions just resort some superficial phenomenon and a specious experience. He should provide more information such as the advantages of Nature’s Way, whether these residents are interested in buying our product and other exactly market research. |
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