1.The use of heat pumps has been held back largely by skepticism about advertisers‘ claims that heat pumps can provide as many as two units of thermal energy for each unit of electrical energy used, thus apparently contradicting the principle of energy conservation. If the author‘s assessment of the use of heat pumps is correct, which of the following best expresses the lesson that advertisers should learn from this case?
(A) Do not make exaggerated claims about the products you are trying to promote.
(B) Focus your advertising campaign on vague analogies and veiled implications instead of
on facts.
(C) Do not use facts in your advertising that will strain the prospective client‘s ability to
believe.
(D) Do not assume in your advertising that the prospective clients know even the most elementary scientific principles.
(E) Concentrate your advertising firmly on financially relevant issues such as price discounts and efficiency of operation.
2. In Hardy‘s novels, various impulses were sacrificed to each other inevitably and often. Inevitably, because Hardy did not care in the way that novelists such as Flaubert or James cared, and therefore took paths of least resistance. Thus, one impulse often surrendered to a fresher one and, unfortunately, instead of exacting a compromise, simply disappeared. A desire to throw over reality a light that never was might give way abruptly to the desire on the part of what we might consider a novelist-scientist to record exactly and concretely the structure and texture of a flower. In this instance, the new impulse was at least an energetic one, and thus its indulgence did not result in a relaxed style. But on other occasions Hardy abandoned a perilous, risky, and highly energizing impulse in favor of what was for him the fatally relaxing impulse to classify and schematize
abstractly. When a relaxing impulse was indulged, the style—that sure index of an author‘s literary worth—was
certain to become verbose.
Which of the following statements best describes the organization of the passage (―Thus…abstractly‖)?
(A) The author makes a disapproving observation and then presents two cases, one of which leads to a qualification of his disapproval and the other of which does not.
(B) The author draws a conclusion from a previous statement, explains his conclusion in detail, and then gives a series of examples that have the effect of resolving an inconsistency.
(C) The author concedes a point and then makes a counterargument, using an extended comparison and contrast that qualifies his original concession.
(D) The author makes a judgment, points out an exception to his judgment, and then contradicts his original assertion.
(E) The author summarizes and explains an argument and then advances a brief history of opposing arguments.