Argument 59 提纲

tesolchina_RAUID：3675555

Argument 59
Arg 59 increase the size of the family rooms and kitchens-o

The following appeared in a memo from the president of Bower Builders, a company that constructs new homes.

A nationwide survey reveals that the two most-desired home features are a large family room and a large, well-appointed kitchen.A number of homes in our area built by our competitor Domus Construction have such features and have sold much faster and at significantly higher prices than the national average.To boost sales and profits, we should increase the size of the family rooms and kitchens in all the homes we build and should make state-of-the-art kitchens a standard feature.Moreover, our larger family rooms and kitchens can come at the expense of the dining room, since many of our recent buyers say they do not need a separate dining room for family meals.

The president of Bower Builders (BB) argues that the size of family rooms and kitchens should be increased and the kitchen should be well-appointed in order to boost sales and profits given the findings of a nationwide survey, the success of the competitor Domus Construction (DC) and some buyers preferences.


Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.


G1: A nationwide survey reveals that the two most-desired home features are a large family room and a large, well-appointed kitchen.

G2: A number of homes in our area built by our competitor Domus Construction have such features and have sold much faster and at significantly higher prices than the national average.

C1: To boost sales and profits, we should increase the size of the family rooms and kitchens in all the homes we build and should make state-of-the-art kitchens a standard feature.

C2: Moreover, our larger family rooms and kitchens can come at the expense of the dining room,


G3: since many of our recent buyers say they do not need a separate dining room for family meals.


A1 (G1, C1):the results of the survey accurately reflect the preference of the customers

A2 (G2, C1): the two features are the reasons why Domus sold homes faster and at higher prices

A3 (G2, C1): the extra space in family room and kitchens with better kitchen facilities can attract more buyers to pay higher prices and boost profits

A4 (G3, C2): the anecdotal evidence is reliable and the buyers do not need separate dining rooms for other purposes


assumption 1: the results of the survey accurately reflect the preference of the customers
- the respondents in the nationwide survey are different from the local buyers in terms of taste, purchasing power and lifestyle
- the most desired home features are not necessarily the decisive factors when buying homes (other factor such as affordability and practical use)

assumption 2: the two features are the reasons why Domus sold homes faster and at higher prices
- maybe their homes have other attractive features such as convenient location and low per-square-feet price (or the homes are fully furnished)
- Domus has a better marketing and sales teams
- Domus offers extra mortgage

assumption 3: the extra space in family room and kitchens with better kitchen facilities can attract more buyers to pay higher prices
- maybe the buyers already believe that the current family room and kitchens are spacious enough
- the extra cost of the features may not be affordable for the buyers
- the profit margin may be reduced

assumption 4: the anecdotal evidence is reliable and the buyers do not need separate dining rooms for other purposes
- it is not clear how many buyers say that and how reliable the evidence it
- they may need a separate dining room to host a banquet or throw a party



Argument范文与提纲目录(tesolchina)
https://bbs.gter.net/thread-2030117-1-1.html