Argument 153 提纲

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Argument 152/153
Arg 153 Bargain Brand expands business-o

152) The following appeared in a memo to the board of directors of Bargain Brand Cereals.

One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible.

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

153) The following appeared in a memo to the board of directors of Bargain Brand Cereals.

One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. Although the companies producing the top brands have since tried to compete with us by lowering their prices and although several plan to introduce their own budget brands, not once have we needed to raise our prices to continue making a profit. Given our success in selling cereal, we recommend that Bargain Brand now expand its business and begin marketing other low-priced food products as quickly as possible.

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.





G1: One year ago we introduced our first product, Bargain Brand breakfast cereal.Our very low prices quickly drew many customers away from the top-selling cereal companies.
G2: Although the companies producing the top brands have since tried to compete with us by lowering their prices

G3: and although several plan to introduce their own budget brands,

G4: not once have we needed to raise our prices to continue making a profit.
C1: Given our success in selling cereal, we recommend that Bargain Brand now expand its business and

C2: begin marketing other low-priced food products as quickly as possible.


A1 (G1, G2, G4): The other companies's lower prices do not affect the profits of Bargain Brand breakfast cereal

A2 (G3, C1): The other companies plan to introduce their own budget brands will not affect Bargain Brands businesses.

A3 (G4): The profits have not declined.

A4 (C2): The other low-priced food products can succeed in the market.


assumption 1: the competition from other companies should not be taken seriously
- maybe the sale volume and profit have been reduced due to the competition although the business is still profitable (so efforts should be made to attract more customers)
- perhaps measures should be taken to introduce other variety of budget cereal to stay competitive

assumption 2: the budget brands planned by other companies will not threaten the cereal business
- maybe the new budget brands will take away some customers
- need to take measures to keep the customers
assumption 3: marketing other low-priced products will be as successful as the cereal business
- the market of the other products may not be similar to cereal market in that customers like cheap stuff (maybe customers care more about the quality, e.g. formula milk or food for baby)
- exploring markets of other products may not be the priority for the company (resources should be devoted to the cereal business)
- maybe other companies have been successful in offering cheap stuff in the other markets





Argument范文与提纲目录(tesolchina)
https://bbs.gter.net/thread-2030117-1-1.html