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- 声望
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前些天发了,没人理偶:(
找了个考过G的朋友让他提了点意见,然后重新组织了一下发上来...
目前刚入门,网吧里环境也太差.等上完新东方回学校以后一定回报大家!
=题目=
1.The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
=正文=
The president intends to present a cogent demonstration of a conclusion that the company should build its next new store in Plainsville. To bolster the conclusion, the president provides previous experience, which has shown the stores of the company are more profitable in districts where people pay much attention to healthy lifestyles. Later, in order to prove Plainsville is just such a kind of place, some facts of present conditions and an analysis of a possible customer increase are given. However, the memorandum is full of critical problems.
Firstly, the so-called "previous experience" is too misty. Is the regularity concluded from accurate statistics? Maybe it is just an intuition according to the president's own experience, which does not reflect the truth. Without evidence, the claim of "previous experience" is doubtable, therefore fails to support the author's conclusion.
Secondly, even though the regularity truly exists, the following demonstration does not well aid the argument. The author mentions a report from local merchants, showing that an acme of sports shoes and clothing sales appears. Such evidence makes no sense because a good sale does not always lead to maximal profits. The author also describes a bright situation of a local club, which used to face crisis five years ago. Obviously, he or she assumes that local people's enthusiasm is the only or main reason to bring good business to the club, and this enthusiasm means a great demand of health-related products. The author's conclusion also relies on another assumption that the residents are willing to buy the products of the company to satisfy themselves. However, solid evidences are still missing. There can be other reasons for the club's prosperity, such as a better management, a better service, or more responsible prices. And the residents may not like the company's products or may not afford to buy them, either of which makes the author's second assumption improper.
Thirdly, the author analyzes the possibility of future customers--schoolchildren incompletely. Even if most schoolchildren accept the idea of "regular exercise at an early age", which is not always the case, they are not going to be called "a new generation of customers" unless their proportion of the clientele will certainly grow. Absent related statistics or surveys, the author's optimism seems inconvincible. It is entirely possible that, the schoolchildren there already play an important role in buying of health-related products, or in the opposite, the population of all schoolchildren is too small to be called "a generation", let alone the buyers.
In sum, the argument is in lack of key evidences and considerations of all possibilities. As a result, the conclusion is unreliable. To be more persuasive, the author should at least provide credible information to substantiate that people in Plainsville show great interests in purchasing the company's products. To make the conclusion more acceptable, the author must compare building a new store in Plainsville with other schemes the company can choose from, and this comparison must include the budget and anticipated proceeds.(497 words) |
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