- 最后登录
- 2008-9-13
- 在线时间
- 0 小时
- 寄托币
- 1079
- 声望
- 0
- 注册时间
- 2004-11-4
- 阅读权限
- 25
- 帖子
- 7
- 精华
- 0
- 积分
- 645
- UID
- 184746

- 声望
- 0
- 寄托币
- 1079
- 注册时间
- 2004-11-4
- 精华
- 0
- 帖子
- 7
|
135The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
When suggesting expanding the coverage of weather and local news on all their news programs, the author reasons a promise assuming this action can prevent the losing of audiences and the advertising revenues. The statements seem to persuasive, however, the reasons, evidences, and eventually the conclusion itself are all untenable.
To begin with, it is presumptuous to say the audiences are losing due to the time increase of national news and the time decline of local news and weather. After all, the complaints about the change took in the news cannot represent all the audiences' opinion. It is possible during the time period, the television station only received 3 complains and 2 of them are concerning the problem. No doubt, if only several audiences are complaining the change while the majority of viewers are satisfy with it, the innovation is successful and must be hold on.
Furthermore, the canceling of several local business advertisements cannot represent the all the ad revenues will drop. Perhaps these local businesses draw their advertisement out due to the high price of the advertisement in the television, the economical problems of their enterprise, and such a lot of reasons other than the change of the news. Even if the canceling are just owning to the innovation took place, it is also possible the change lead to this situation will turned over by attracting more national business advertisement. And the losing of advertising revenues, if any, will probable be reversed.
Additionally, even the complains represent all the audience's opinions and canceling indicate the losing of further advertising revenues, it is questionable to expand the coverage of whether and local news on all the news programs. Even the same audience would like to watch distinct kinds of programs in different time span, not to mention different people watch TV at various time spans. For instance, no one would like to watch a film in the early morning when he/she is busying preparing for the daily work but the situation changes after work at night. Simply put, extending a popular program to other time span is unadvisable.
All that can be conclude by assembling the evidences and reasons provided by the author is that the statements are not eloquent as it stands. To further support the conclusion, the author must deliver convincing studies results and logical reasons in an appropriate manner. |
|