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No.1 argument217 最高频的机警 拍我者请留链接我回拍
拍我者请留下链接,我必回拍
217The following appeared in a brochure promoting the purchase of local franchises for a national chain of gyms.
"Now is the time to invest in a Power-Lift Gym franchise so that you can profit from opening one of our gyms in your town. Consider the current trends: Power-Lift Gyms are already popular among customers in 500 locations, and national surveys indicate increasing concern with weight loss and physical fitness. Furthermore, last year's sales of books and magazines on personal health totaled more than $50 million, and purchases of home exercise equipment almost doubled. Investing now in a Power-Lift Gym franchise will guarantee a quick profit."
The author of the Power-Lift Gym has not made a very persuasive argument for promoting business men to invest in its franchise in this brochure. Maybe the author has not thoroughly investigated the specific details in the local town of the potential investors, his or her talking points, while suggestive of the possibility of profit, can not warrant the inevitability of that, as there are holes in logic used to make the persuasion.
First of all, the author states that Power-Lift Gyms are already popular among customers in 500 locations. This part of argument has two flaws. For one thing, the investors are left unsure of what exactly is the definition of “popular”. Is a gym full of people during the weekend but with few visitors during workdays popular? Popular is a concept of relativity. Only by comparison can we know the meaning of popular—more popular than last year or more popular than other gyms located in the same district? Besides this ambiguity, the author does not state the number of locations where Power-Lift Gym opened its business. It could be that this is a large country with extensive territory, and the Power-Lift Gym has opened a large number of chains in many locations, two thousand, for example. Maybe it is popular only in the 500 locations in the southeast part of the country, thus is not representative to draw a general conclusion. Citing this vague data without giving any needed information does not advance the author’s argument. If the argument wants to evaluate the result of its popularity, the ratio of these locations should be pointed out, not only the number of.还有一点可以批驳:500个虽然流行,但是是否盈利?流行!=盈利
Another flaw in logic lies in the surveys that indicate national increasing concern with weight loss and physical fitness. The survey may not include the locations of these specific potential investors, which are the ones the author tries to persuade. Even if the survey included these locations, a possible discrepancy between general situation and local situation prohibits simply apply the result to a specific location just as not everyone lives near the sea is good at swim, not everyone lives under a hill is adept in climb. It is possible that people in other districts are rich enough to afford the cost of going to the gyms whereas the location of these investors are so impecunious that the people have no money for these concerns, which skewing the applicability of the surveys.there are many other forms of weight losing and physical fitness other than go to the Power-Lift Gyms; People concern purchase books and magazines on personal health does not necessarily mean they will go for the Power-Lift Gyms, they may just pay attention to the healthy food and lifestyle.
Furthermore, the author states that investing now in a Power-Lift Gym franchise will guarantee a quick profit. As we have discussed above, there is not sufficient evidence to prove that the investors would earn high revenue by this investment. Even we assume this is true, it does not follow that there will be automatically be quick profit for the investors. The purchase of the franchises might be more expensive, thus adding to the costs of opening such a gym. What the author also fails to take into consideration is that there are many other spendings for this investment, such as the cost of renting a house, the taxes etc; if the overall costs outweigh the revenue of the gym, there would be no profit, given a indeed high revenue. A careful cost/benefit analysis would need to be performed before simply stating that it would be a moneymaker for opening a gym of Power-Life.
As it stands, this promotion of purchase of Power-Life Gym franchise is based on faulty reasoning and vague information. Without providing explicit details to show that such a gym will be welcome among the local people and that the income created would be much greater than the costs, the author’s advocation fails to deliver on its premise. |
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