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Argument21 ------摘要------
作者:寄托家园作文版普通用户 共用时间:33分3秒 420 words
从2005年2月15日16时15分到2005年2月15日16时33分
------题目------
The following appeared in a memo from the new vice president of Sartorian, a company that manufactures men's clothing.
'Five years ago, at a time when we had difficulties in obtaining reliable supplies of high-quality wool fabric, we discontinued production of our deluxe alpaca overcoats. Now that we have a new fabric supplier, we should resume production. This coat should sell very well: since we have not offered an alpaca overcoat for five years and since our major competitor no longer makes an alpaca overcoat, there will be pent-up customer demand. Also, since the price of most types of clothing has risen in each of the past five years, customers should be willing to pay significantly higher prices for alpaca overcoats than they did five years ago, and our company profits will increase.'
------正文------
In this memo, the president recommends that the company of Sartorian, in order to increase the company's profits, should resume production of men's clothing that was discontinued five years ago due to the difficulties in obtaining reliable supplies of high-quality wool fabric. To substantiate his recommendation, the author analyses that there should be a large demand for this coat since they have not offered this alpaca overcoat for five years and their major competitor also disappears. Meanwhile, the author assures that the price of these alpaca overcoats will increase along with many other types of clothing. However, after thorough analysis, you will see how groundless the conclusion is..
The major problem of this recommendation is that the author groundlessly assumes that this alpaca overcoat should sell very well, yet there is no sufficient evidence to support it is the case. Firstly, since they have not offered an alpaca overcoat for five years, many customers may possibly turn their interests to other types of coat, not cling to this one any more. Although the company has the patience to wait the reliable supplies of high-quality wool fabric, most customers cannot help buying other types of coat if they have better quality, fashionable styles, etc. This is more likely to happen to today's rapidly changing society.
Secondly, the author fails to examine the true reason why their major competitor no longer makes an alpaca overcoat. Is it because there is little or no market place for this kind of coat? Or making these coats does not make much profits so they turn their objects to other types? or other possible reasons. Without comprehensive consideration and ruling out other possibilities we cannot safely believe that after adopting this policy the company can increase its profits.
Furthermore, though the price of most types of clothing has risen in each of the past five years, it does not follow that people would consent to paying significantly higher prices for alpaca overcoats than they did five years ago. Since before buying and paying for a commodity, customers would select from similar commodities and make a comparison, if some better ones come to them, they will not certainly buy this alpaca one of the company, let alone to paying higher prices for this alpaca coats.
Finally, granted all the evidences the author presents is somewhat convincing, it should be consider whether it will bring the company to get great profits. The costs of this new fabric is not explicit, whether it can surely replace the former ones and cater for most customers or not , all these should be considered before any conclusion.
To sum up, the author is too hasty to come to the recommendation; therefore it is not persuasive and convincing as it stands. To strength his recommendation, he needs to get a comprehensive consideration about the entire possible factor. Furthermore, he needs a thorough investigation towards current marketplace and customers' interests. |
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