TOPIC: ARGUMENT200 - Statistics collected from dentists indicate that three times more men than women faint while visiting the dentist. This evidence suggests that men are more likely to be distressed about having dental work done than women are. Thus, dentists who advertise to attract patients should target the male consumer and emphasize both the effectiveness of their anesthetic techniques and the sensitivity of their staff to nervous or suffering patients.
WORDS: 355 TIME: 0:32:00 DATE: 2007-2-26
The conclusion of the argument is that the dentists who advertise to attract patients should target the male consumer and emphasize the effectiveness of their anesthetic techniques and the sensitivity of their stuff to nerves patients. To support his claim, the arguer cites the result of the study that three times more man than women faint when they go to see the dentist. The argument has several critical flaws indeed.
On the first place, the arguer is based on the false assumption that three times more men faint than women, so men are more likely to distressed about having dental work. The arguer does not cite the evidence to show the relationship between faint and distressed. It is possible that man is just easy to faint when they visit dentist, but they would not feel more distressed than women. So the arguer fail to convince us that men are more likely to be stressed.
Even if the arguer can substantiate the relationship I have just argued above, the arguer says that the dentist should only emphasize effectives of their anesthetic techniques and their staff's sensitivity is unreasoned. We can not deny the possibility that other reasons except the anesthetic techniques and the sensitivity of the staff affect more to the male patient, for example the other techniques of the dentist and the environment of the hospital. If so, just emphasize this two sides might have no help to attract patients
In addition, the arguer neglects woman who is another big group of patients. If dentist who advertise just try to attract male consumer, they might lose many women consumers. It is like that when many women patient see the advertisement they would feel that the hospital is just opened for male consumers, so they will not enter.
As it stands, the argument is not well reasoned. To make it logically acceptable, the arguer should demonstrate the relationship between faint and being stressed. In addition, the arguer should give us more information to provide that the anesthetic techniques and the sensitivity is what the consumer most concerned. And the arguer should also consider the women consumer.