Argument1【~4而后生~小组】第8次作业 有拍必回

virilityUID: 2310179

题目：ARGUMENT1 - The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."
字数：344          用时：0:29:46          日期：2007-4-1
In this argument, the arguer concludes that Building their next new store in Plainsville will lead to more benefit. To suppor the conclusion, the arguer point out that Plainsville has many residents who are highly concerned with leading healthy lives. In addtionn, the arguer reasons that Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs, and  they can aticipate a new generation of customers. The argument suffers from several critical fallacies.
    In the first place, The fact that Plainsville has many residents who are highly concerned with leading healthy lives can not warrant that there will be many profit in Plainsville. Although previous expericen has shown that their stores are most profitable in areas where residents are highly concerned with leading healthy lives, but this may be only a casual relation between these two incident. We can not conclude that people concerned with leading healthy lives will be more likely buying their commodity.
    In the second place. The argument is based on a false analogy. The fact that Plainsville merchants report that sales of running shoes and exercise clothing are all-time highs can not draw a conclusion that Nature' Way will make a good profit, since Nature's Way ainly sell health food and other health-related products. As the same, the health club is different from Nature's Way in their service, it is not proper to make a analogy between these two.
    In the third place, the arguer commits a fallacy of hasty generalization. Plainsville's schoolchildren are required to participate in a "fitness for life" program,which emphasizes the benefits of regular exercise at an early age.
There is little related with the Nature's Way upon current evidence. We need more information about this program.
    To sum up, the conclusion lacks credibility because the evidentce cited in the analysis dose not lend strong support to what the arguer maintains. To strengthen the argument, the arguer would have to more evidence concerning the Plainsville's residents. To better evaluate the arguement, we would need more information regarding the "fitness for life" program.