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TOPIC: ARGUMENT65 -
The following appeared in a memo from the president of a chain of cheese stores located throughout the United States.
"For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses."
WORDS: 393 TIME: 上午 00:30:00 DATE: 2007-8-14
The arguer concludes that the stores should discontinue stocking imported cheese and concentrate primarily on domestic cheeses in order to make more profits. To support his claim, the arguer finds three claims: (1) The five best-selling cheeses at their newest store were all cheeses made by domestic factories,(2)the magazine which indicates a trend that domestic cheeses are more popular,(3)(which indicates) by reducing stocking domestic cheeses they can improve their profits. The statement seems to be logical; however, it does not bear much scunity.
First, the evidence on the newest store should not be generalized without careful scuntion. Since the newest one may located right in Wisconsin, the prices may be lower due to the convenient transportation. Without given more evidence on the location of the store, I will not be convinced by it. Further more, is it represents the whole states condition?
Second, the survey which was made by Cheeses of the World magazine is not convincing enough. The common sense tells us that the entire magazine is advocating for its major supporting industries. Considering the main advertising income of it comes form the domestic cheese enterprises, people will easily get the conclusion of why there is a trend indicated. We are familiar with the "healthy research " by the wise entrepreneur. Even assuming the survey is subjective, the trend's continuality should also be taken into consideration. For instance, the milk market may be stucked by the droughts which decrease the production and quality of grass for cows, in turn, the price and quality of the by-products of milk is decline as well. Such accident is possible, so the actual reason of the increasing domestic cheeses should be analyzed as well.
Third, the arguer equals reducing stocking with profits. The profits come from many aspects, for instance, the management, the advertising process, the satisfaction of customers, and the actual sale of products. There is the possibility that although the sales of imported cheeses are fewer than domestic ones, however, the pure profits are higher than domestic ones. In addition, imagine, the arguer reduce the imported cheeses, however, the next year, customs ' needs for them increasing with the global milk market as I presume above which is very like to happen.
Without providing the exact location and reprsentness of the newest store, the careful analyze of the decrease of imported cheeses , the actual management and profits of imported cheeses ,I will not convinced by this argument.
[ 本帖最后由 cici0131 于 2007-8-14 01:00 编辑 ] |
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