【Phat Yeti出品】60-SECOND SCIENCE 官方听力文稿 + 讨论帖 （更新至：2008.03.07）

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Price Can Make Wine Taste Better

You’d think we enjoy something based on its intrinsic qualities. Food should taste good because we its molecules tickle our tongues. But it’s much more complicated than that.

For example, one study has shown that knowing the ingredients and name brand of a beer can increase the drinker’s pleasure. What’s going on in our brains that allows that to happen?

Researchers at the California Institute of Technology recently investigated our neural response to these non-intrinsic stimuli. Twenty subjects tasted what they thought were five different wines. They were given the price for each. But in reality, there were only three wines. Two were offered twice, once at an alleged low price and once at a much higher price. And the subjects consistently said they enjoyed what they thought were expensive wines more.

A functional MRI showed that there was no change in activity in the taste centers of the brain when the subjects drank what they thought were costlier wines.  But the MRI also revealed increased activity in the brain’s pleasure centers.  So somehow our brains combine both the actual taste and what we expect about the taste—in this case that it’ll be better because it’s pricier.  In vivo veritas!

[ 本帖最后由 豆豆～ 于 2008-1-29 09:11 编辑 ]

lintelleUID: 2297267

豆豆小盆有考试在即，被我们关禁闭了~;d: 我帮豆豆更新这个帖子两周，多多关照。:loveliness:

深海lavenderUID: 2350207

支持MM.
关禁闭了?MJ没关啊......还在本科版参与制造洪水......:lol

lintelleUID: 2297267

真的啊~好啊好啊~我来封他ip;d:

zhoushengyuanlyUID: 2246479

:handshake 很好很强大

momoko1007UID: 2274428

好东西 收下了～～～

molotokUID: 2430927

嘘～:L

TyliayssUID: 185761

灰常了不起;d:

zhoushengyuanlyUID: 2246479

主ID休假
mj
又来水了;d:

emmaandUID: 2132158

:) :handshake

lintelleUID: 2297267

CEO's Face Correlates with Company's Fortune

Any successful business person can tell you about the importance of “face time”—actually sitting down with clients, coworkers, maybe even competitors. But there may be even more to this whole face-to-face business than meets the eye—or exactly as much as meets the eye. Because a new study from Tufts University suggests that the success of a corporation rests squarely on the face of its CEO.

The researchers took photos of 50 CEOs from the highest and lowest ranked Fortune 1000 companies. And they showed these pictures to a group of undergrads. They asked the students to rate each face on whether its owner looked competent, dominant, likeable, mature or trustworthy. What they found is that the students’ impressions tracked with company profits. The more powerful and leaderlike the CEO appeared, the more successful the corporation—even though the CEOs are all pretty much middle-aged white guys in ties.

The study, which will appear in the February issue of Psychological Science, does not indicate whether profitable companies tend to promote people who look like leaders or whether successful CEOs grow to look the part.  Either way, looks like a company’s financial about-face can actually be about face.

[ 本帖最后由 豆豆～ 于 2008-1-29 09:09 编辑 ]

zhoushengyuanlyUID: 2246479

up

深海lavenderUID: 2350207

哇哈哈哈哈哈哈哈哈~~

zhoushengyuanlyUID: 2246479

你抽搐了。。。？？？