argument8"为我所用"小组第一次作业

yt-sophiaUID: 2342654

8.The following appeared in a memorandum issued by the strategic planning department at Omni Inc.
"Mesa Foods, a manufacturer of snack foods that currently markets its products within a relatively small region of the country, has strong growth potential. Mesa enjoyed a 20 percent increase in profits last year, and its best-selling product, Diabolique Salsa, has had increased sales over each of the past three years. Since Omni Inc. is interested in reaching 14-to-25 year olds, the age group that consumes the most snack food, we should buy Mesa Foods, and concentrate in particular on marketing Diabolique Salsa throughout the country."
Mesa Foods，一家当前仅在本国相对较小区域销售其产品的快餐食品生产商，具有很强的增长潜力。去年Mesa的利润上升了20％，其最畅销产品Diabolique Salsa连续三年销量增加。由于Omni Inc对14－25岁这一消费快餐食品最多的年龄群体感兴趣，我们应该收购Mesa Foods，并集中力量在全国推广Diabolique Salsa。

The argument presented above is relatively sound, however, it is not thoroughly well-reasoned after a clear examination. The author seems to assumed that people around 14-to-25 year olds, who consumes the most snack food, will like Diaboleque Salsa. In addition, it is presumptuous for Omni Inc to determine to bye Mesa Foods and concentrate in particular on marketing Diabolique Salsa throughout the country according to Mesa's 20 percent increase in profits last year and Diabolique Salsa's sale increase over each of the past three years.

First of all, The author indicates that Omni Inc. is interested in selling to 14-to25-year-olds; however, the author fails to provide any evidence to substantiate that Mesa’s snack food appeal to this age group. They may be encouraged to have a health-conscious diet, and snack food is already not so attractive to them. Or even if people amount 14-to-25 years olds prefer snack food to the healthy ones, in all probability Mcdonal's or KFC, who is popular with fried chicken, is much more appealing to the youth instead of Mesa Food whose best-selling product is a kind of salsa.

Secondly, while Mesa Foods enjoyed a 20 percent increase in profits last year, we can not come to the conclusion that Mesa has strong growth potential. For a one-year period is not a particularly long time frame for Omni Inc to judge Mesa's capacity. Last year may have been a time, such as during a flourish time of fast food market, when the whole industry has made a large quantity of profits. Moreover, the fact that Diabolique Salsa, Mesa Foods' best-selling product, has had increased sales over each of the past three years may be caused by price reduction. If so, it make no sence that Omni Inc. buy Mesa Foods.

In addition, another element to consider is different scopes: The success of Mesa’s food in a relatively small region of the country does not indicate that it will have strong growth potential in the whole country. Taste of the region where Mesa Foods markets its products is far from that of the other areas of all over the country. Since the memo provides no evidence that taste of this small region is representative of that of areas generally, the strategic planning department’s conclusion that Mesa’s food will be popular elsewhere is unjustifiable, at least based on the memo.

To sum up, the conclusion lacks of credibility. Regardless of who the author is, he or she has overlooked or chosen to ignore many aspects of his or her conclusion. To strengthen the conclusion, the author should give more evidences about the above-mentioned possibilities.

guoshishuoUID: 2467577

The argument presented above is relatively sound, however, it is not thoroughly well-reasoned after a clear examination. The author seems to assumed (assume)that people around 14-to-25 year olds, who consumes the most snack food, will like Diaboleque Salsa. In addition, it is presumptuous for Omni Inc to determine to bye(buy) Mesa Foods and concentrate in particular on (concentrate paticularly on)marketing Diabolique Salsa throughout the country according to Mesa's 20 percent increase in profits last year and Diabolique Salsa's sale increase over each of the past three years.

First of all, The author indicates that Omni Inc. is interested in selling to 14-to25-year-olds; however, the author fails to provide any evidence to substantiate that Mesa’s snack food appeal to this age group. They may be encouraged to have a health-conscious diet, and snack food is already not so attractive to them. Or even if people amount 14-to-25 years olds prefer snack food to the healthy ones, in all probability Mcdonal's or KFC, who is popular with fried chicken, is much more appealing to the youth instead of Mesa Food whose best-selling product is a kind of salsa.

Secondly, while Mesa Foods enjoyed a 20 percent increase in profits last year, we can not come to the conclusion that Mesa has strong growth potential. For a one-year period is not a particularly long time frame for Omni Inc to judge Mesa's capacity. Last year may have been a time, such as during a flourish time of fast food market, when the whole industry has made a large quantity of profits. Moreover, the fact that Diabolique Salsa, （the mere fact that)Mesa Foods' best-selling product, has had increased sales over each of the past three years may be caused by price reduction. If so, it makes no sence that Omni Inc. buy Mesa Foods.

In addition, another element to consider is different scopes: The success of Mesa’s food in a relatively small region of the country does not indicate that it will have strong growth potential in the whole country. Taste of the region where Mesa Foods markets its products is far from that of the other areas of all over the country. Since the memo provides no evidence that taste of this small region is representative of that of areas generally, the strategic planning department’s conclusion that Mesa’s food will be popular elsewhere is unjustifiable, at least based on the memo.

To sum up, the conclusion lacks of credibility. Regardless of who the author is, he or she has overlooked or chosen to ignore many aspects of his or her conclusion. To strengthen the conclusion, the author should give more evidences about the above-mentioned possibilities. 整体逻辑挺清晰