USA MBA Marketing Rankings

John-of-BeijingUID: 122476

2001 US News Marketing Specialty Rankings (MBA)

1. Northwestern (Kellogg)
+ i' E/ J$ U% `3 p% n* ~2. Pennsylvania (Wharton)
' B" w  \1 B4 k4 r3. Harvard
4. Duke (Fuqua)
5. Michigan - Ann Arbor
5 I' e& Q2 C  n* v+ \6. Stanford
3 e9 E. p. Z+ p. A+ ?2 o9 Z7. Columbia
1 a6 v; @% l3 O7 |0 Y( P8. Berkeley (Haas)
% U2 t7 c8 C, P( _, @0 F: J; }9. UCLA (Anderson)
% @* U" z1 g4 p10. Chicago
11. MIT (Sloan)
12. Indiana - Bloomington (Kelley); Texas - Austin (McCombs)
1 X9 m! D) `5 W: \1 O) a6 n1 _- T14. U of Floria (Warrington)
6 k( z% ^6 |+ h* x15. Wisconsin - Madison
( p2 C2 I# v0 ~% N16. North Carolina (Kenan-Flagler)
17. Virginia (Darden)
) R7 i, L8 N+ z' H7 C6 Z( D5 _" X3 {/ F18. NYU (Stern); Dartmouth (Tuck)
( o' M& x; a8 Y1 Q/ h8 O5 R& @20. Illinois - Urbana Champaign
21. Emory (Goizueta); USC (Marshall)
23. Cornell (Johnson); Penn State (Smeal)
25. Ohio State (Fisher); Minnesota (Carlson)
: v6 M  r9 S8 n) U  c- |- b27. Michigan State (Broad); Arizona (Eller)

smileofqndUID: 190722

为证实奥顿在marketing方面的实力，我检索了几大权威杂志，如journal of markting, JMR，JCR，好像也一般啊，在这些权威杂志作编委或主编的有很多是诸如衣阿华州大，伊犁诺伊斯的教授，奥顿的虽然也有，但不占绝对优势啊。是不是这个排名不是按学术来的？

smileofqndUID: 190722

奥顿的marketing强在那方面呢？是数理方面的研究，还是理论方面？