IMPULSE小组 周六作业——雪羽酒 广告总比真实美好

雪羽酒UID: 2515193

07.11.11

你是否同意：广告里的东西都比真实的好。

周五状态超级不好。。。那篇写了一半脑子一片空白。以后再补吧……

大家狠点啊！   我会回拍的！~~

Advertisement is one of the promotion measures to publicize a product or a spirit, the genera of which varies from commercial advertisement for a company to public service announcementand the like. Since they all intend to promote something, I'm agree with the statement that advertisements are always nicer than they really are.

When it comes to the inconsistencybetween ads and the fact, the commercial one always stand in the breach. With the rapid growth in competitive severeness among companies producing similar goods, the marketing strategy seems critical in almost every field. Based on this purpose, businessmen tend to make a nicer advertisement to proclaim the qualities of his products, averting the weaknesses. For instance, the promotion of a fast food restaurant may state that they put abundant kinds vegetables and fruits in its sandwich to make people have a balanced diet. However, the total amount of these vegetables probably too small to make any difference. This legal promotion makes the product appears healthier than what it really is.

Another kind of advertisement is recruitment advertising. As with the commercial one, the advertisers also evading some disadvantages of the work for(?) want. Taking the job of excavating construction materials as an example, the advertiser would promise a certain level of salary in the newspaper, not including the health danger in lungs it may cause when packaging the limestone.

Some of you may argue that public service announcement does not have any commercial purpose, why is this kind of ads also nicer than the reality? An usual form of public service announcement is presenting an ideal situation that everyone care about each other, donating blood, speaking in a low voice when seeing a baby asleep in his mother's bosom. It is because it's an ideal situation, there is always someone that not willing to do so, the public service advertisement is needed. So this kind of ads is also more beautiful than the real world.

In a word, advertisement is nicer than the reality. But it doesn't prevent it from help humans sharing information with each other, what we need to do is realizing the intension in each promotion and discerning the reality and the ads.

baojaneUID: 2472739

Advertisement is one of the promotion measures to publicize a product or a spirit, the genera of which varies from commercial advertisement for a company to public service announcement and the like. Since they all intend to promote something, I'm agree with the statement that advertisements are always nicer than they really are

When it comes to the inconsistency between ads and the fact, the commercial one always stand  in the breach. With the rapid growth in competitive severeness(competitive已经包含了竞争激烈的意思，若想表达竞争激烈，这里可以换成the severity of the competition, n. severity) among companies producing similar goods, the marketing strategy seems critical in almost every field. Based on this purpose,(which purpose?前文未提到，只是说了竞争的激烈) businessmen tend to make a nicer（出现比较级，一般就要有比较，或者可以称略，这里是哪种情况？）advertisement to proclaim the qualities of his products, averting the weaknesses. For instance, the promotion of a fast food restaurant may state that they put abundant kinds vegetables and fruits in its sandwich to make people have a balanced diet. However, the total amount of these vegetables probably too small to make any difference. This legal promotion makes the product appears healthier than what it really is.（建议在动笔前，先列出提纲，这样可以避免写时中心不明确，你看，这一段的2个内容，1）商品间竞争激烈2）厂家做出广告隐瞒事实；需要在后面再加上一句总结。另外，本主体段的开头中心句，不够清晰）

Another kind of advertisement is recruitment advertising. As with the commercial one, the advertisers also evading some disadvantages of the work（for(?) want 不用要）. Taking the job of excavating construction materials as an example, the advertiser would promise a certain level of salary in the newspaper, not including the health danger in lungs it may cause when packaging the limestone.

Some of you may argue that public service announcement does not have any commercial purpose, why is this kind of ads also nicer than the reality? An usual form of public service announcement is presenting an ideal situation that everyone care about each other, donating blood, speaking in a low voice when seeing a baby asleep in his mother's bosom. It is because it's an ideal situation, there is always someone that not willing to do so, the public service advertisement is needed. So this kind of ads is also more beautiful than the real world.（这段的论证很新颖，呵呵，但觉得论证不清楚，想说明什么？）

In a word, advertisement is nicer than the reality. But it doesn't prevent it from help humans sharing information with each other, what we need to do is realizing the intension in each promotion and discerning the reality and the ads.
我觉得这篇的写法很好，是按照ads的不同分类来论证的，但是主体第二段的难道不属于commercial purpose么？
倒数第二段对reality的理解是否有偏差？我的理解：public service announcement 对某一现象表扬,reality 实际上并不好；public service announcement 宣传需要某一行动，reality并不需要；题目所讲的reality应该指的是opposite to the things showed in the ads