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发表于 2009-6-11 11:24:11
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The publisher asserts that they should decrease their emphasis on international news and refrain from them on magazine covers. This idea seems relatively sound, and he/she provides evidences that covering by international news stories have not been selling well over the past three years, the rival company has steadily diminished news covers of international news, and maintaining cost of their foreign bureaus is increasing. However, the publisher fails to take into account other market conditions thoroughly. (好像不提倡第一段复述问题的,直接提出观点)
First of all, the publisher overlooks other alternatives which could lead to poorest-selling magazine issues. Because several reasons could affect people purchasing magazines, the first is that the publisher needs to provide the environment of magazine market. As we know that, the magazine market truly changes a lot with the decrease of magazine booths and the increase of electronic magazine. If all magazines are selling poorly, our poor-selling issue cannot be ascribed the international news of the cover. In addition, the publisher does not rule out the possibility that their magazines' quality may have an effect on their selling. Since when consumers decide to buy magazines, they may notice the packing, the cover, or the quality of paper and printing. Therefore, the conclusion which the publisher suggests might be effective if all of these possibilities could be excluded.
Moreover, the publisher gives evidence that competing news-magazines have decreased the number of cover stories of international news. From this evidence we could find that the publisher assume our company and competing company are facing the same issue, and what the competing magazines doing now will really solve the problem. However, the publisher needs to supply more information about the actual reason that the competing company diminishes the scale of international news. Even if the two companies are in the same condition and face the same problem, the publisher has to show the result and advantages of what the competing company has got. Do they really get profits? If this method does work, our company could make the decision.
Last but not least, the publisher shows that the cost of maintaining foreign bureaus is increasing. However, if the cost and incomes of our magazines are all increased, this will be a totally different story. Since if the income and expenses are balanced, the cost of maintaining foreign bureaus will not (lead to去掉反而自然些) affect the company’s profits. So the increasing cost of maintaining foreign bureaus cannot prove that we need to decrease emphasis on international news and refrain from international news on magazine covers.
All in all, in order to avoid bringing unnecessary losses, the publisher should rule out all the possibilities, before suggesting the conclusion, which is the changing of environment of magazine market, more information about the reason and result that the competing company take this action, and enough evidences to attest the cost of maintaining foreign bureaus indeed affect our magazines profit. (很难说这句话结构对错,但给人感觉不好,试着改成短句吧)
文章整体不错,
第四段的分析可以把问题具体化一点,指出可能的原因,我的感受是分析越具体越好
首尾两段可以再斟酌下,当然ARGUMENT的重点是body
就这样吧,加油!
5# greenxs |
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