0910G【Try Best】第二小组 argument101 by vane5433

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In the memo, the author points out that in order to increase the company's profits and improve the health of their customers, they should fortifying their Wheat-O cereal with soy protein. To support this advice, the author cites a result of a survey which demonstrates the soybeans do well to people's health. The statement seems to be logical at first glance, however, there are several faults.

To begin with, the premise of the memo is inconvincible. It is obvious that the soybeans and the soy protein are two different things although there may be some identify ingredient. There is no evidence to show the significantly lower cholesterol levels of people in the study are caused by having soy protein. So even we admit the truthful of the study, it still hardly leads to the suggestion that by fortifying Wheat-O cereal with soy protein can improve the health of the customers, what is more, not to say the quality and quantity of the sample in the study are in the air.

Secondly, even admitting that the soy protein in the Wheat-O cereal can reduce the cholesterol level, the profits increasing said by the author in the memo is still unbelievable. On the one hand, by fortifying Wheat-O cereal with soy protein, the cost of the products raised at the same time which may cause the shrink of the profit if there is any. The cost may be the new line of production, the money paid for the research of the new product and the money spend on advertising and so forth. On the other hand, nobody can ensure the customers tend to buy the new product even the one who concerned about his or her health. Besides the nutrition of the food, there are many other facts which also influence the tendency of the customers' selection, such as the outlook of the product, the taste, the price and so on. Because of all these possible situations mentioned above, the author cannot convince me without any other reasonable evidence.

Besides, there are still several small logical faults in the memo. Whether it is suitable to add soy protein to Wheat-O is not mentioned, we may consider that some harmful things may generate if the percentage of the soy protein is incorrect. What is more, not all of the customers need to decrease the cholesterol level, the cholesterol level's decreasing by eating the soy protein may do harm to health.

To sum up, the author still have to give more evidences to convince us. Such as a survey which shows the benefit of soy protein to our health, a plan of the sale of the new production with details, a study including the tendency of the customers to buy the Wheat-O with soy protein and so forth.