Issue国际类提纲 =So What=小组第4次作业 by fengrui129

fengrui129UID: 2639927

11. All nations should help support the development of a global university designed to engage students in the process of solving the world's most persistent social problems. [7]
　　*11. 所有的国家应共同支持建立一所全球性大学，让学生们参与到解决世界上最持久、难以解决的社会问题的过程中。


① 全球大学 recently being accepted and desired by more and more countries, since it can concentrate the world's most talented people. 但是unrealistic··不支持

② 支持。面临的很多问题是共同的。It is obvious that we are confronted with a lot of problems. (environment pollution, many rare species are on the verge of extinction, the energy crisis, global warming, the depletion of ozone layer, the intimidation of terrorism ) . Given the severity of those issues, ````adopt global strategies```` 就算有些问题暂时没有显现出来，但国家之间唇齿相依，牵一发而动全身 mutually dependent like lip and teeth, 最终还是全球问题，In the meantime, whichever country will feel feeble and incompetent in face of these tough tasks. 所以requires joint efforts       it is a marvelous idea to establish a global university aimed at tackling those issues.

③ 但建立一个全球性大学也会带来很多问题， 学生 from different nations, with different cultural backgrounds, hold different religion believes, posses different views of the world. ````Creat tension and conflict between students.```  There are times that some students’  unintentionally behavior will irritate other students. `` language barriers, prevent them from effective communication. 有时候学生的说话的出发点are characterized with the identity of a country and therefore speak from their country’s perspective, which inevitably lead to bias against `` . Assume that, Pakistan / Israel 学生在讨论巴以冲突时各执一词， 指责对方不对。 Just how terrible it would be if students from Pakistan and the students from Israel 在课堂上吵得面红耳赤，不可开交 turn a class which mainly enable students to absorb knowledge into a Pandemonium which full of riots. All those things exert detrimental effect on the existence and stability of the global university.

④ 不同意。花钱太多，穷国家没钱。 Only rich countries would have more power because of their participation, without doubt, get more benefit. 这个学校可能会被国家政权干涉而成为工具，如：经费赞助的多的国家可能要求先解决其国家自身的问题而不解决或不准解决其他问题。还有区域不均，Some of the problems in the global university, such as the unfairly distribution of the limited resource, may easily spell some discordance among nations. These practical concerns heavily undermine the realization of the idea to build a global university.   

⑤ 培养后一代共同解决问题有很多途径，如：利用网络。仅仅一所学校不太能达到目的，因为能去上的学生实在太少了。



109. "The purpose of many advertisements is to make consumers want to buy a product so that they will 'be like' the person in the ad. This practice is effective because it not only sells products but also helps people feel better about themselves."
　　109. 许多广告的目的在于，让消费者希望像广告中的人物，从而有想购买产品的冲动。这一做法甚为有效，因为它不仅售出了产品，而且也帮助人们有更好的自我感觉。


1. ads play an imperative rather vital role in people’s daily life.
2. The method adopted by most commercials is to invite people who seem benefit from the product. 结果 is effective, many people, more or less, are influenced by the advertisement are therefore purchasing the goods. 1. the use of celebrities. Many fans buy products in order to show their affection and loyalty towards their idols. Examples are abounds````  2   Expand the market enormously.

3. 尽管，使用名人来帮助宣传有利于产品初期的市场宣传，但是，真正决定产品市场的是产品质量，而不是在广告中使用什么样完美的名人。对于质量不过关的产品，用户使用了以后如果收效不大，甚至有反效果，他们不光会对厂商和产品表示不满，还会对广告中的名人的生意造成伤害. Sanlu milk powder,   the company hired Jiang Wenli, one of the pop stars in China, as their celebrity. When 三鹿奶粉```The scandal involves babies falling ill across the country with kidney stone after consuming Sanlu brand baby formula that contains melamine,which can enhance apparent density of protein in quality test.What horrendous results it caused! , people condemn not only the credibility of product itself, but the star and her cordiality as well.

4.Great importance should be attached to the quality of the products. Celebrities only play an assisting role rather than a determinant role in products-selling, 名人只是帮助人们认识品牌，过度虚假和夸张的广告不光不会受到好的效果，还可能适得其反。消费者也应当正确看待广告中的名人，而把更多的注意力放在产品的质量和参数上，政府也应当正确的引导厂商进行产品的宣传，而避免欺骗消费者的行为出现。

Faquir_LynnUID: 2653896

关于建立全球性大学，建议再加一点：没必要。
人们决定是否做一件事，无非从两个方面——必要性和可行性，同样，如果一件事情是没有必要的，那么也就不必去做了。
目前，已经有许多大学提出了全球化视野的培养目标，像慕尼黑工大、耶鲁商学院等等，许多社会学家、历史学家、经济学家也在全球的层面上研究、分析问题，很多校长等教育工作者向学生传输一个理念“你们要为别人负责，这个别人，不是指你身边的人，而是整个人类”。全球性大学，关键在于他的着眼点不是局限于一国一地区，而不在于它的组织形式。

Faquir_LynnUID: 2653896

关于广告，我对此不太了解，以前是搞新闻传播的，和广告区别挺大的。
但我的直觉告诉我，你写跑题了。
我觉得这是一个广告策略的问题，应该不会过多地涉及到产品质量之类的。
经过考虑，我得出了唯一有把握的结论：这个题目不好写…………

再加几个有实际价值的观点：
1、题目只是说person in the ad，而不是明星，你全都扯到明星上面去了，以偏论概。
明星在受众心目中已经形成很强的模板印象，无论广告创意会因此受到多大束缚，都不能与这一印象背道而驰，否则选择明星代言的意义会大大减低。而普通人作为广告主角则没有这个限制，当然，对某一特定印象而言，其表达力度比明星小很多。
2、喧宾夺主，宣传了人物，却忽略了产品。

3、如今人们追求个性自由，不再希望成为某个人，更倾向于被广告所宣扬的精神或者生活方式所吸引。同时，给购买者带来满足感的，不是广告的主角，而是产品所宣扬的精神。就像耐克，谁也明白自己就是自己，买多少双耐克鞋也不可能像乔丹一样，能让自己满足的，一个是耐克的尊贵、专业的产品形象，而是“just do it”此类的产品精神。

Faquir_LynnUID: 2653896

关于建立全球性大学，再加一点，即使从形式上建立了全球性大学，如果不采取其他措施，也很难保证不同意识形态和价值观念的人们能够求同存异，共同探讨解决世界性问题。关键点不在于形式，不在于是否每个国家都参与，而是大学的师生看问题要有高度和广度

Faquir_LynnUID: 2653896

顺便问一句，是不是我每回复你一个帖子，我的寄托币就变多一些啊？呵呵，寄托币有什么用途？

fengrui129UID: 2639927

Issue: 11 有没有必要建立一个全球性大学？


根据你的提议，再次完善提纲,重新写了··  o(∩_∩)o...  再次谢谢Lin Sen同学了！
2# Faquir_Lynn



Time: from 16:53
to: 17:49
字数：648
In contemporary society, technology is developing at an eye-dazzling rate and the proliferation of Internet render the world a small village. In light of this globalizing trend, many people harbor the view that we are supposed to establish global universities to cater for this situation. From my own perspective, this assertion is oversimplified.

Yet, it is really true that the establishment of such kind of global universities brings about benefits. Nowadays it is obvious that people are threatened by so many things. To be specific, the global warming, deforestation, wars, poverty, terrorist activity, to name but few, all those troubles are highly likely to exert a detrimental influence upon the existence of human beings eventually. Moreover, though national boundaries exist, we live in the same earth and all the countries’ interests are mutually dependent like lips and teeth. Sometimes some problems just appeared in only one country, if left unfettered, it may become a tremendous disaster to all the human beings. Given the severity of the scenario, we must make joint-effort, after all, whichever country is feeble and incompetent when confronted with such tough tasks. Under such circumstances, the establishment of global universities, which gathered talents from all over the world and aimed at tacking with pressing problems, is really a marvelous idea.

However, we should deep further. The possibility of building global universities is questionable. Those students come from different countries with different cultural backgrounds, different view systems, different religion beliefs. All those difference, inevitably, lead to the tension and conflict between students. Common sense informs us that when people speak different languages, they can hardly communicate and understand each other, let alone discuss a problem effectively. Moreover, based on the fact that students are characterized with the identity of their motherland and, to some extent, represent their country, students are apt to speak from their own country’s perspective when talking about some certain issues. In some cases, some of them even go to extremes. I would be hard press to imagine how terrible it would be if the students, from Israel and Pakistan, argued to the point of fighting with each other, which turned a peaceful class into a pandemonium. Consequently, all those situations serve to undermine the existence and stability of the global university.

Furthermore, there is no doubt that establishing global universities require an astronomical amount of money, which many poor countries can hardly afford. Those countries, more often than not, are haunted by wars, hungry and so forth and the daily necessities of people here are even inadequate. Here I’d like to put out a question: is it possible that those countries are willing to pay vast amount of money to support a global university? In addition, those global universities may fall into places for rich countries to perform their political power. They may inculcate students here to behavior on behalf of those nations’ interest and easily spell some discordance among nations. Flying in face of those situations, the establishment of global universities is unsuitable.

Finally, the reason why so many people are eager to build a global university is that they assume that this kind of university has not emerged and thus we should make some efforts. Ironically, they are so superficial. As a matter of fact, many top universities like Harvard, Stanford have already devoted to educate students with global view, for the professors instruct students to consider things not only from their own circumstances, but take more people’s need into consideration. The ultimate goal of establishing such universities lie in instructing students who possessed broader views of the world rather than simply build  universities. Thus, it is not necessarily for many countries to allocate money to build a global university.

From what we are discussing about, we can safely draw the conclusion that inferiorities of building a global university outweigh its superiorities. And therefore, the suggestion of building global universities is unwise and unrealistic.