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65.The following appeared in a memo from the president of a chain of cheese stores located throughout the United States. "For many years all the stores in our chain have stocked a wide variety of both domestic and imported cheeses. Last year, however, the five best-selling cheeses at our newest store were all domestic cheddar cheeses from Wisconsin. Furthermore, a recent survey by Cheeses of the World magazine indicates an increasing preference for domestic cheeses among its subscribers. Since our company can reduce expenses by limiting inventory, the best way to improve profits in all of our stores is to discontinue stocking many of our varieties of imported cheese and concentrate primarily on domestic cheeses." 很多年来我们的所有连锁店都储备了很多种类的国产奶酪和进口奶酪。然而去年,我们的最新店里五种销量最高的奶酪都是威斯康星出产的cheddar奶酪。而且,最近一次由Cheese of the World杂志所举行的调查显示,其订阅者对于国产奶酪的倾向性越来越高。由于我们公司可以通过限制库存来减少开支,在我们所有连锁店增加盈利的最好方式就是停止贮备很多进口奶酪而主要集中于国产奶酪。
论点:增加利润的最好方式是停止贮备很多进口奶酪而主要集中于国产奶酪。
论据:1。在去年最新店里的销量排行中,国产奶酪排在前列。
2.来自杂志的调查,其订阅者偏爱国产的。
3.公司觉得可以通过限制国产的来减少开支
提纲:1。错误类比(以偏盖全):去年的调查+最新店。
2.由某杂志进行的调查不可信----包括其权威性和采样方式,此杂志有可能为该公司赞助。
3.市场趋势会动荡,不能通过暂时的趋势来判断以后的消费走向,国产奶酪是否独步天下很难说的清。 |