[NTL] 第十二次作业 argument 73 by Tiger

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In this argument, the author recommend that their firm should divert to the market of long-term leasing cars instead of selling news cars. To support his statement, the author firstly cited a statistic that the amount of leasing cars has constantly accrued in popularity since there were the type of leasing business, and during last five years, the number who chartered cars has exceeded that bought new cars. Additionally, the author also deduce in his memo that majority of divers will be the group leasing car, by assuming that more driver will lease cars compared the one who will purchase new car this year. However, this argument is based on unsubstantial premises and suffers from several fallacies in logic, so it fails to convince.

To begin with, although some figures are cited in this argument to make comparison between the driver who leased cars and that of bought new cars, the statistics is not sufficient to present that the number of people chartered cars is more than that purchased new cars. Buy canny analysis, it is not that obscure that find a crux in this argument that the civilian who chartered a car in one years are highly probably tending to lease another car next year, yet the one who bought a new car may continue to drive it at average six years. So even the number that leased cars is more than that of bought cars every year, the sum in total five years may not the same situation because of the annual recharter. Lacking of discreet census and evidence to show that leasing is more popular the purchasing, the argument is unwarranted as it stands.

Further more, even to assume that more driver leased cars that that of bought, and the tendency will consist in future, it is also superficial to assert that the business of chartering market is more profitable than selling market. No direct evidence is carried in this argument to illustrate that the relative profitability of leasing is high than selling. For a instance, to sell a new car may earn a gross of 5 thousand dollars, comparatively, to lease a car may only get 1 thousand profits every years. So it is too arbitrary to declaim the market of leasing is better than that of selling, and consequently, the argument is seriously weakened by the cursory analysis.

Finally, albeit we admit that it is better rewarding market of leasing compared to selling of car, however, the suggestion of converting is still unprofessional. Because every firm has its core competency, upon which every company should focus and insist. Namely the company are advanced in selling cars may be awkward in chartering. There is too much professional cognizance differentiates in this two field respectively, such as marketing and service pattern as well as
risk control. Without rational analyzing, the author cannot confidently draw his conclusion.

To sum up, the argument is unreliable as it stands, and in order to strengthen it, the author have to provide direct evidence to show that the market of leasing cars are more profitable than that of selling, and what's more, canny statistics and analyzing should be shown to prove that the realm of leasing is at least the same opportune like that of selling to author's firm.

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